14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 3 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

This list of tools was presented in a seminar by Gerrit Heijkoop at the World Summit of Creative Industries, as part of the Global Entrepreneurship Congress in Moscow, March 2014. Gerrit was part of a session called “Creative industries: New points of Growth on the World Business-map”.

His 20-minute contribution was titled “Why stay local, if you can go global?” in which he showed how easy it has become to source, finance and market a business from anywhere to any market nowadays. It was basically a “rollercoaster through his webbrowser”.

[slideshare id=32574274&doc=whystaylocalifyoucangoglobal-hcibs-gec2014-140321060207-phpapp01]

He made the policymakers, investors and entrepreneurs in the room think about what this means for all their initiatives that put resources into creating ‘Innovative Cities, Entrepreneurial Hubs, etc’. How they need to change their entrepreneurial ecosystems to accommodate this.

This is the list of tools he presented:

Inspiration: feed yourself fresh ideas

1. Trendwatching.com

Established in 2002, trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.

Pricing:  FREE monthly newsletter with trend summary.
Premium Service: $179,00 /month for more in depth analysis and broader access.

http://www.trendwatching.com

 

2. Springwise.com

Springwise, helped by a network of 17,000 spotters, scans the globe for smart new business ideas, delivering immediate inspiration to entrepreneurial minds.

Pricing: FREE sign up to their daily and weekly newsletters and browse the last 30 days worth of content. Premium service: full access to 5.000+ idea database for €39,99 once or €319,99/year.

http://www.springwise.com

 

3. Behance.net

Leading online platform to showcase & discover creative work. The creative world updates their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.

Pricing: Free

http://www.behance.net

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 1 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

 

Finance: tap into a global crowd of investors

4. Kickstarter.com

Kickstarter is a new way to fund creative projects.  A vibrant ecosystem where backers join creators to bring new things to life. Friends, fans, and inspired strangers have pledged $1 Billion to projects on Kickstarter, funding everything from homemade postcards to Oscar-winning documentaries.

Pricing: Only if a project is successfully funded, a 5% fee is applied to the funds collected.

https://www.kickstarter.com

 

5. Indiegogo.com

At Indiegogo you’ll find a welcoming, supportive community that embraces collaboration, fearlessness and authenticity. You provide the passion, they’ll provide industry leading tools and support to help you promote your campaign and raise funds quickly, easily and securely.

Pricing: It’s free to sign up, to create a campaign, and to contribute to a campaign. When your campaign raises funds, Indiegogo charges a 9.0% fee on the funds you raise. If you reach your goal, you get 5.0% back, for an overall fee of 4.0%.

http://www.indiegogo.com

 

6. Kiva.org

A non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

Pricing: free for lenders. Fee for borrowers depends on local partner

http://www.kiva.org

 

 

Resources: getting things done with the help of a global workforce

7. PeoplePerHour.com

PeoplePerHour is a website that connects small businesses with freelance workers from across the internet to help them complete small projects quickly and affordably. Categories of projects: IT/Programming, Marketing/Sales, Design, Admin/Secretarial, Writing/Translation, Accounting/Legal, Video, Photo & Audio.

Pricing:  Depends on the service ordered

http://www.peopleperhour.com

 

8. Fiverr.com

Fiverr.com is a website that people can use to buy or sell services for the flat rate of $5. A variety of small services typically is offered by freelance contractors, such as writing, graphic design, and programming. Fiverr brings in revenue by taking a 20% commission from each sale that is made through their platform.

Pricing: range between US$ 5.00 to US$ 500.00, depending on the service ordered.

http://www.fiverr.com

 

9. Usabilityhub.com

UsabilityHub is a collection of an online usability tests, including the world famous Five Second Test, the platform is powered by an awesome community of designers, developers and testers.

Pricing: Do tests to earn responses. Or buy one of their plans in all sizes, monthly or annually. Change or cancel any time. Every plan features unlimited tests, and can earn Karma Points for additional responses.

https://usabilityhub.com

 

 

Collaborate: get your global team to work together smoothly

10. Google Hangouts

Bring your conversations to life with this free videoconferencing service; even group video calls for free. Connect with friends across computers, Android and Apple devices. Work on documents at the same time.

Pricing: not applicable

http://www.google.com/+/learnmore/hangouts

 

11. Dropbox.com

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Dropbox was founded by two MIT students tired of emailing files to themselves to work from more than one computer. 

Pricing: Basic: FREE, 2GB+ capacity. Pro: $9,99/month, 100GB+

https://www.dropbox.com

 

12. WeTransfer.com

WeTransfer is an online file-transferring platform, which basically means that you send it, we transfer. There’s no hassle. No stress. No charge.

Pricing: Basic: FREE, 2GB+ files. Plus: $10,00/month, 10GB+ files and branded transfer page.

https://www.WeTransfer.com

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 2 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

 

Education: get smarter by leveraging a global education

13. Coursera.org

Coursera is an education platform that partners with top universities and organizations worldwide, to offer courses online for anyone to take, for free.

Pricing: FREE

https://www.coursera.org

 

14. Entrepreneur.com

Entrepreneur.com is one of the many blogs and online magazines for the latest insights and information that assist you with every aspect of business management, from marketing to money, sales, human resources, and more.

Pricing: FREE

http://www.entrepreneur.com

 

What do you think we are missing?

Spread the word: how can Social Media increase the reach of my event?

Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you.

Create an experience ‘worth sharing’

The easiest way to achieve massive exposure is to let your participants promote your event. But how? Thanks to the rise of Social Media and mobile phones, we now all have the option to share special experiences instantly with our colleagues, friends and family. If you manage to create such a remarkable experience at your event, you can get the word out to the social network of each participant, which on average contains 300-400 people.

pope2013 Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)

Go for visuals

Which updates make good shareable content for Social Media? In times where everyone starts to suffer from ‘information overload’, we only quickly scan our news feeds for interesting stuff. How can you win the battle for follower’s attention? Simple: funny, eye-catching pictures. We capture images faster than text, thus if you want to be seen, you should put your energy in clever visuals.

Find your ‘Mickey Mouse’

Mickey Mouse Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)So how can you create a situation where an attendee grabs his cell phone to take a picture and share it with his friends? Learn from others. When you go to Disneyland, what would be your personal highlight? Right, you want to be on a photo with Mickey Mouse. The Disneyland mascot is so popular and well-known, that the picture itself has more marketing power than any written information. But you don’t necessarily need a popular mascot for the photo moment. The most important aspect is that you create a special situation, that is unique for your meeting or event and which places your attendee in the spotlights.

Leave the sharing to them

Of course you could place photoboxes, green screens or other fancy stuff for cool pictures. However, the great disadvantage of such tools is that you somehow have to manage how your attendee will receive and share the picture. Most shares occur instantly and are quickly forgotten after the ‘magic moment’  has passed. Thus, activate and facilitate the use of own cell phones and cameras, so that your attendee can share his picture immediately. Extra advantage: you don’t have to figure on which social platform (Facebook, Twitter, Instagram etc) you have to place the photos to maximize the reach. They will take care of that themselves, by automatically sharing the picture on the network where most of their audience is!

Sharing with attendees cameras Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)And now what?

We hope you like our approach as described above. Interested in being able to do this yourself? Take a look at our Training Social Media for the Events Industry (in Dutch only)!

Social Media for events: interview with Eventplanner.TV

Check out this highly engaging episode of Eventplanner.TV about Social Media for events. Watch untill the end, where Gerrit shares Donald’s concept of “Some to Some” communication for the first time.

Description:

Twitter, Facebook, Pinterest, LinkedIn, … Everybody is talking about it, but how many event organizers actually succeed in using social media? How many of them make money with it? Gerrit Heijkoop knows all the secrets of using social media successfully for your event.

Leadership lessons: the surprising truth about what motivates us

The higher the reward, the better the performance, right? No! This animation explains that money is not a good motivator for creative ideas. Learn what really drives you!

What motivates you?

How Can I Be Social – A Social Media Checklist for your next conference or event at #EMEC13, Montreux

Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event.

View in external player (Silverlight): http://bit.ly/HCIBSEmec13

07 How Can I Be Social   A Social Media Checklist for your next conference or event at #EMEC13, Montreux by How Can I Be Social (HCIBS)

You can see and download the slides of this session right here:

3 Smart Social Media Lessons – from our own experience at IMEX

Three learnings from the @IMEXSocialTeam reporting from #IMEX12 in Frankfurt

During the IMEX in Frankfurt show in May, the “IMEX Social Team” reported live from the show floor. Our objective was to provide a participant’s perspective in real-time to the rest of the world and to help people with all their questions about social media so they could join the conversation online. In this post we share some of our key learnings for the use of Social Media at live events.

1. Make a connection between online and offline

From a cynical perspective, one could choose to view Twitter as a place where ‘people have a conversation with themselves, hoping that someone will respond’.  A more optimistic perspective sees the platform as a great opportunity to make potentially valuable new connections.  In practice during IMEX this meant the social team scanned the #IMEX12 timeline in order to identify people who were tweeting from the show floor and then we went to look them up and make a personal connection!

“Excuse me Melissa, you have been Tweeting at us, right?!” After a first look of surprise, we were always greeted with a big smile. “Yes indeed! How nice to meet you in real life!”.  Of course this usually led to a ‘photo opportunity’, which then resulted in a tweet, and often a re-tweet quickly thereafter.

Imex Social team Frankfurt 2012 meets Melissa in real life  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)We believe it is vital to make a connection between the online and offline worlds at live events. Whether with a personal ‘lookup’ like we did, with a Tweetup Drink like the #EUventprofs community did, or with a physical ‘Tweetingpoint’, often supplied by the organiser. It is often the perfect – and the only – way to make online networking relevant to the offline networking goals and ambitions of a live event.

2. Add a personal touch

We were quite amazed that no less than 40% of our messages were ‘re-tweeted’. This gave us a much larger reach, compared to the 137 followers we collected in the five days we were active. We really made an effort to add a photo and someone’s @username to almost every message which gave a strong incentive to the re-tweeter. This tactic alone, although requiring a bit more work and attention to detail, seemed to be almost a guaranteed recipe for a ‘re-tweet’. Why? Because people love to be in the spotlight!

Imex Social Team Frankfurt 2012 with Ray Bloom  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)And they want to tell their friends about it. Have you ever been mentioned in a newspaper when you were a kid? I bet you saved that clipping and showed it to your parents, grandparents, neighbours and classmates didn’t you? For now that principle still seems to hold in the Social Media arena. Our tip: next time you write up a Social Media message, try to add a personal touch to it and see what difference it makes.

3. Integrate with other media

Twitter and live events are made for each other. Due to the fact that all updates are public, it makes it really easy to connect with people at the same event, whether you’ve met them before or not. However, Twitter has a drawback: it still only reaches a minority of your total audience. That is why we strongly believe in integration with other media such as print and e-mail, which are accessible to everyone.

Adding a selection of ‘user generated content’ to your existing editorial media is a reward for the crowd that is already tweeting about your event (see previous learning). And at the same time it will show those who are not yet participating in the online conversation that there is some good stuff going on.  And of course, the more people tweeting about your event, the more exposure and reach you (and your sponsors!) can enjoy.

Imex Social Team Frankfurt 2012  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)You’ll be able to see the @IMEXSocialTeam in action again at IMEX America in Las Vegas from October 9th – 11th where we’ll be sponsored by MEXICO.  Don’t forget to send a tweet to @IMEXSocialTeam once you get there. We’ll do our best to find you on the show floor!

The power of Social Media for Events at #FRESH12, Copenhagen

Recorded at Fresh12 in Copenhagen, Denmark. For the Meeting Support Institute (MSI) with the kind support from Abbit Meeting Support.

See for more info about this conference (and more video’s with Gerrit!): http://www.thefreshconference.com