HCIBS on air: how Social Media generate value for events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen talked to him about way in which Social Media can generate value for events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:

Ruud Janssen: Hi, good afternoon and welcome back to IMEX tv. A familiar face, Gerrit Heijkoop. Now, something is happening in the cloud there, isn’t there?

Heijkoop: There is something new in the cloud. This is the official shirt of the IMEX social team. Follow on Twitter at via @imexsocialteam. And we are here in two functions, we are reporting live from the show floor doing meets and tweets, sharing pictures with people who cannot attend or want to look back later at what it was like. And we are also physically on the show floor helping people with their questions about Twitter, social media, this #IMEX 12. What is it? What happens if I do something with that?

Janssen: OK, so when you look at what is coming out of that and what you are putting into that what is the buzz conversation? What are the three topics that you see addressed?

Heijkoop: Well, up until now it is mainly the excitement that the show is starting. I mean we are only like four or five hours on the ways. So a lot of people buzzing on my way to IMEX Frankfort, now walking in, the show has started, looking really nice. It is pre show excitement, mainly. And we are throwing in some nice pictures. We covered the opening address, we covered some fun education sessions, and well I guess we are starting today.

Janssen: Let me ask you, where do you get your inspiration for doing some of the stuff that you do with your business?

Heijkoop: Well, for me I guess it is quite a unique perspective. Because as I told, I am on the show floor to help other people getting started. And I really love that, like the people who have this kind of a cold water fear. “Ooh, Twitter. Ooh, online. Ooh, social media. Why should I do that? Oh man, I prefer face to face meetings.” And just having that conversation, showing the other side, showing the potential benefits. But also really practical, showing them how it is done and why it is so much fun and then the reward with the smile on their face. Like, “oh this is cool. Oh, I see a tweet of that. I know him is he on Twitter too?”

Janssen: So let me ask you, I tend to remember things like when I first signed on, or who motivated me to create my profile on LinkedIn. Like my first touch points to who pointed something out to me. You pointed Path out to me for instance. And I remember those things, right? That is a very powerful connection to make isn’t it?

Heijkoop: Yeah, it is really, and I am going to repeat myself in this chair, but it is really about what I call dare to give. So it is so much fun to share your knowledge, to share your vision, and to help other people to take those little steps that I’ve been able to make already. And I don’t say that I know all the answers, I mean I’m in real time experimenting as well with all this stuff. But that is fun to share and to learn and really practical tips and tricks. But also on a very fundamental conceptual level the fact that for the first time ever communication is no longer about push. You know, this whole online technology social media is about pull. And you can see that by the fact that it is about liking and following. So if I don’t like your brand, if I don’t follow your brand you are not on my attention. And that requires a whole different approach. It’s not about putting the image out there, the branding, sending the message repeating. But it is about making a true connection and I find that very interesting…

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

The power of Social Media for Events at #FRESH12, Copenhagen

Recorded at Fresh12 in Copenhagen, Denmark. For the Meeting Support Institute (MSI) with the kind support from Abbit Meeting Support.

See for more info about this conference (and more video’s with Gerrit!): http://www.thefreshconference.com

HCIBS on air: how Social Media affect our social networks

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. For Samuel Smith he describes how Social Media affect our social networks and how we behave socially when we are online.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSSCRIPT:
Sam Smith: Tell the folks at home, what does it really take to be successful social networking? You know, before you get started, we’re all doing it, right? We’re Facebook ing, we’re Linkedin ing, we’re doing, is it crossing? Or X ing? We’re doing this. We’ve got everything going on, but how do we be successful? How do we have that right mindset?

Gerrit Heijkoop: Well, if you’re talking about the mindset already, we’re already on the right page. But let’s first get there. A lot of people ask questions about social media. How do I get started? What tools do I need to use? What skills do I need to have? Of course that is important, but I think the main point is the right attitude. To understand that, you have to make a difference between the media, and the social. I mean, the media nowadays is Facebook, Twitter, Linkedin. But within two years it might be other platforms. But, the technology might be quite the same.

You interact online in a social group. That social network, that’s where the power comes from. Because as we’re all professionals, as we’re all doing business or as we’re all people, we are very fond of social interaction, social connection, social communication.

In the first place, social networking is fun. It’s just fun to hang out with people. But from a business perspective, this can be very valuable, because it allows you to stay in touch with a lot more people than you would normally do. I think our opening speech, how you just introduced us, is a very great example. We’ve never met in person before, yet we have the feeling that we already know each other for two years.

Sam: Right.

Gerrit: That was never possible in the age before social media. I guess that is the most powerful impact that these media have. Now, how to be effective there is actually the same as how to be effective in offline social networking. Maybe I should start with a little example.

Sam: You mean, we should be drinking lots of champagne, and getting together and having a good time?

Gerrit: Exactly. Now, say we do that, and we’re going to do that tonight, right? Or at least tomorrow. Say we do that. We get into the bar this afternoon. We go, we both have a drink and I say, “By the way, did you know I have a great company and we sell this wonderful product? And, oh, by the way, this is great, and this is what we do. We’ve got this client, and by the way, this and that.” I keep rambling on like that for two and half hours. How would that make you feel? Exactly. You’d leave. That’s boring. That’s not how we socially behave. Yet, on the other hand, that’s what you see a lot of companies are doing on social media.

They think it’s just another channel. It’s marketing 1.0, where they need to tell on Facebook, need to tell on Linkedin, how great their company is, how great their product is, and all that stuff. That’s not what it’s about. It’s about conversation.

Sam: I agree exactly with what you’re saying. I love that you draw the analogy to how companies behave, because it seems like a lot of companies are pushing messages out into the channels.

Gerrit: That’s what they’ve been used to.

Sam: They might even be crossing the channels, so they’re using the same messages
in each channel, not really recognizing the differences in the audiences in those channels, and the behaviors in the channels.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist