Social Media for events: interview with Eventplanner.TV

Check out this highly engaging episode of Eventplanner.TV about Social Media for events. Watch untill the end, where Gerrit shares Donald’s concept of “Some to Some” communication for the first time.

Description:

Twitter, Facebook, Pinterest, LinkedIn, … Everybody is talking about it, but how many event organizers actually succeed in using social media? How many of them make money with it? Gerrit Heijkoop knows all the secrets of using social media successfully for your event.

How Can I Be Social – A Social Media Checklist for your next conference or event at #EMEC13, Montreux

Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event.

View in external player (Silverlight): http://bit.ly/HCIBSEmec13

07 How Can I Be Social   A Social Media Checklist for your next conference or event at #EMEC13, Montreux by How Can I Be Social (HCIBS)

You can see and download the slides of this session right here:

HCIBS on air: the power of mobile studios

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. Together with Ruud Janssen he explores how events and conferences can benefit from mobile studios.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT

Ruud Janssen: So tell us because from the cameras, our viewers see quite a bit of what’s going on here, but where are we and what’s surrounding us that they don’t see because…

Gerrit Heijkoop: Yeah.

Ruud: That’s what they’re missing not being live, right?
Gerrit: Exactly. Exactly. Because you always see this very nice backdrop.
Ruud: Yeah.
Gerrit: And we must say, if you watch these videos a lot, you might have seen me and Ruud in this video shops a lot because we really like this video booth. This is a really…
Ruud: Ah so now we get the high angle…
Gerrit: Oh we get the…
Ruud: The apparatus.
Gerrit: As you can see, we are in the middle of the show floor in this nice little mobile studio supported by Abbit Meeting Support.
Ruud: And you’re taking a pan actually from the left hand side of the room all the way to your right hand side.
Gerrit: This is to our right side.
Ruud: And so you get to see what’s happening in the alleys and you see the buzz, right?
Gerrit: Yeah. Yeah.
Ruud: It’s like a bird’s eye view of the show.
Gerrit: Yeah. And the fun thing is if we now take this back to our audience, you’re now sitting at your laptop, at your office, at home, anywhere, looking at these guys sitting in the middle of a show floor.
Ruud: Yeah.
Gerrit: And what I like is, we all know that this content…you need to get…to capture content at the event, right? And this is such a nice moveable, ready to go setup to capture…I mean, now it’s us in here, which can be relevant or not, you decide. Like it, share it, if you do, but this can be your speakers.
Ruud: Yeah.
Gerrit: This can be your association opinion leaders, just making quick interviews, shareable, great content.
Ruud: So we’ve got 20/30 square meters, we’ve got…
Gerrit: Not even…
Ruud: Technicians…
Gerrit: Yeah, yeah.
Ruud: …that are streaming out the technology. We’ve got some lighting, but it provides a moment in the spotlight for those that you want to highlight at your events, right.
Gerrit: Exactly.
Ruud: Yeah. Allows you sponsorship to work with you. I think the format in itself has become almost now a point of meeting for a lot of people.
Gerrit: Yeah.
Ruud: At the tradeshow floor, right.
Gerrit: See you at the mobile studio, yeah.
Ruud: See you at the mobile studio.
Gerrit: Yeah, yeah.
Ruud: People may set up appointments, have conversations, sense what’s new, and this is the buzz corner to capture that and bottle it, correct?
Gerrit: Yeah, and this content will go online and be the buzz for the next event or for Fresh or for whatever we would be talking about. Yeah.
Ruud: Cool.

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: the adoption of Social Media for events and conferences

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. In this conversation with Ruud Janssen he explains how Social Media are becoming an integral part of events and conferences and why you should start on Twitter now.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

[NL] Social media op evenementen: interview met Eventbranche.nl op Event12

“Het integreren van social media op evenementen. Eindelijk praktische toepasssingen! Een gesprek met Gerrit Heijkoop van de Social Media Helpdesk.”

Productie credits: Media Centrum Hilversum

HCIBS on air: opportunities and obstacles of hybrid events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen interviewed him about inspiring conferences and the evolution of hybrid events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how Social Media generate value for events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen talked to him about way in which Social Media can generate value for events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:

Ruud Janssen: Hi, good afternoon and welcome back to IMEX tv. A familiar face, Gerrit Heijkoop. Now, something is happening in the cloud there, isn’t there?

Heijkoop: There is something new in the cloud. This is the official shirt of the IMEX social team. Follow on Twitter at via @imexsocialteam. And we are here in two functions, we are reporting live from the show floor doing meets and tweets, sharing pictures with people who cannot attend or want to look back later at what it was like. And we are also physically on the show floor helping people with their questions about Twitter, social media, this #IMEX 12. What is it? What happens if I do something with that?

Janssen: OK, so when you look at what is coming out of that and what you are putting into that what is the buzz conversation? What are the three topics that you see addressed?

Heijkoop: Well, up until now it is mainly the excitement that the show is starting. I mean we are only like four or five hours on the ways. So a lot of people buzzing on my way to IMEX Frankfort, now walking in, the show has started, looking really nice. It is pre show excitement, mainly. And we are throwing in some nice pictures. We covered the opening address, we covered some fun education sessions, and well I guess we are starting today.

Janssen: Let me ask you, where do you get your inspiration for doing some of the stuff that you do with your business?

Heijkoop: Well, for me I guess it is quite a unique perspective. Because as I told, I am on the show floor to help other people getting started. And I really love that, like the people who have this kind of a cold water fear. “Ooh, Twitter. Ooh, online. Ooh, social media. Why should I do that? Oh man, I prefer face to face meetings.” And just having that conversation, showing the other side, showing the potential benefits. But also really practical, showing them how it is done and why it is so much fun and then the reward with the smile on their face. Like, “oh this is cool. Oh, I see a tweet of that. I know him is he on Twitter too?”

Janssen: So let me ask you, I tend to remember things like when I first signed on, or who motivated me to create my profile on LinkedIn. Like my first touch points to who pointed something out to me. You pointed Path out to me for instance. And I remember those things, right? That is a very powerful connection to make isn’t it?

Heijkoop: Yeah, it is really, and I am going to repeat myself in this chair, but it is really about what I call dare to give. So it is so much fun to share your knowledge, to share your vision, and to help other people to take those little steps that I’ve been able to make already. And I don’t say that I know all the answers, I mean I’m in real time experimenting as well with all this stuff. But that is fun to share and to learn and really practical tips and tricks. But also on a very fundamental conceptual level the fact that for the first time ever communication is no longer about push. You know, this whole online technology social media is about pull. And you can see that by the fact that it is about liking and following. So if I don’t like your brand, if I don’t follow your brand you are not on my attention. And that requires a whole different approach. It’s not about putting the image out there, the branding, sending the message repeating. But it is about making a true connection and I find that very interesting…

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: Social capital and the R.O.I. of Social Media

In November 20112 Gerrit Heijkoop visited EIBTM in Barcelona. Samuel Smith talked to him about trial on error on Social Media, building a social capital and the Return on Investment (R.O.I.) of Social media.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: All right, so, we’ve learned how to listen. We’ve learned how to share and give away our knowledge and not our gold, but then these other things that multiply back, our network, whatever. But what’s the third tip?

Gerrit Heijkoop: The third tip is to just start doing it and enjoy it.

Sam: Have fun.

Gerrit: Exactly. The stuff with technology is, remember how you learned how to ride a bike. Remember how you learned to play with Lego. It’s not because you read it in a book and then stepped on it, it’s because you started playing, fooling around with it in the backyard, fall off your bike, built something ugly with the Lego. Just by doing it, you got the hang of it. That’s with social media is, the same thing. There are more and more books, but you’re not going to learn it from the book. You need to start pushing buttons. You need to see what happens and experiment.

Sam: I agree with everything that you’ve said and I buy into the sharing and all of that. But for some of these folks out here, this could be a little “Kumbaya,” right? “Oh, I’m not into that.” Because we’re talking to event organizers or hoteliers or destinations, and they’re thinking, “how do I build my list?” “How do I put someone in the marketing funnel?” “How do I turn these people into revenue?” “How do I turn all this social media into cash?” Can you help me take it a step further? It’s not about what they would do different. But it’s how do they measure it, and how do they take this conversations and then put people into the marketing funnel, which then can become part of the sales funnel or sales channel. Do you have any strategies for that?

Gerrit: Yeah, certainly. The part I’m just describing is not about the list. Well, the list could be a result. The reason why I want to do business with your destination, with your hotel is first of all, because it’s a good product. That’s the basis of everything, right? But let’s say we all have good products. From there on, it’s about, because you’re fun to work with. You’re a good guy. You’re good to have in the Network. You’re a valuable person in my network. How it gets to the sales funnel? It starts with being there. That is “Kumbaya.” That is trusting the kosmos. That is believing in doing good, sharing, and creating a stronger network around you.

But then, at one day, you have a question. You throw it to the network. The network will start working for you. Or if you know that I’m a valuable person in your network, I got a hotel and I sell rooms, and you talk to someone here at the fair or somewhere, anywhere, somewhere back in the U.S., who is looking for a nice hotel in Amsterdam, where I happen to be in?

I’m going to be top of mind. Like, “Hey, wait a minute. You’re looking for a hotel in Amsterdam? Just talk to Gerrit.” Then, they go into the funnel.

Sam: If I were to summarize this, what I heard was two things from you. If you’re out there and you’re wondering, how do I translate all this into revenue? Rather than just being another element in the RFP process, you are differentiating yourself. You’re not only differentiating yourself with direct people in your circle, but with the other people who know you and appreciate you. You might have 600 friends. But your other friend might have 600 friends.

Gerrit: It’s the second degree network.

Sam: That’s where it creates power, because they say, “Oh, I know Gerrit. He’s a great person. He does these five things really well, and that’s where he excels. You should call him.” That’s where you create the value. That’s excellent advice for anyone who’s out there.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!

Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how to join the big conversation on Twitter

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. During the interview with Samuel Smith he describes some starter tips to help you join the big conversation on Twitter.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: I’ve been tweeting for a couple years now and I’ve sent over 6000 tweets. I forget what it was like that first time I sent that first tweet. Is your advice to send tweets? When should you do that first tweet? Do you listen in all the social networks the same way?

Gerrit Heijkoop: The starting on Twitter phase is a bit awkward. We’ve all been there. It’s like going into a bar, which is entirely empty. You’re the only one stepping in there and there’s no one there talking, and there’s no one there talking to, and there’s no one who listens to you. It’s an empty space and you’re there all alone, zero followers, zero following. What you should start with is, get some people in your virtual bar. You just start to follow people. First of all, you want to start to follow the people you already know. Because hey, it’s 2011, there are lots of people around you who are already on Twitter.

As I said, give Twitter your email addresses and it will tell you which of the folks that you know are already on Twitter. Start following them. That’s a nice base to start with. Because hey, these are your friends, anyway.

Then, you can take a look at people they follow or people they re tweet. Obviously, this person is saying something relevant, because they repeat his message. Or you can browse their lists.

For example, I have ordered the accounts I follow in all these kinds of lists. And I have a list that’s called Event Peeps. If you’re in the events industry, you could start with going to my profile, look at that list, and you’ll find all these people I’ve already collected, who are also in the events industry.

That’s where it starts, and then, you collect a nice set of people that you start to listen to, people you already know, and people who could be of interest, because they work in the same professional field.

Step two is, if you listen and you see questions, start answering them. In the Netherlands, we have a very, very famous or Twitter thing going on, it’s called #daretoask (#durftevragen). It’s actually a hashtag, it’s very famous.
It started with a few guys who noticed. Networking is very strong, there’s a lot of social capital around you, a lot of knowledge, a lot of connections. But your network cannot help you if you don’t ask what you need. If you don’t make explicit that you’re looking for a specific venue, or that you’re struggling with a specific challenge, or that you want more information or how to get started with hybrid events, if you don’t tweet that, people won’t be able to help you.

Sam Smith: You mean, they can’t read your mind digitally?

Gerrit: Exactly. Still, they cannot read your mind as they cannot in real life, they cannot online, either. I was brought up in a little farmer’s village, and I got a little farmer’s knowledge there. That says, you cannot harvest before you sow. If we go online freshly new and we start asking questions, there’s little chance that we get a lot of answers, because the people out there are not just there sitting ready to answer your questions.
You should start sowing by answering questions yourself, and that’s why there’s the connection with the listening. If you listen keenly on questions in your network, and you start to answer them, and that’s what I then call, as a parallel to the #daretoask, that’s what I call Dare to Give.

Then, you start creating value for your network, you start to become a valuable person in your network, and people are hardwired to repay you.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how to get started on Social Media

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. For Samuel Smith he presented some helpful to tips for getting started on Social Media. Learn about listening, helping each other and #Daretoask.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: Now I live in the United States. I used to live in Europe, now I’m living in the United States. Networking is much different in the United States than it is in Europe. Help me understand. What can the folks at home do to get ready for a social networking mindset online? Is there kind of a three tips, or an easy thing that we can do, or is it going to be a hard evolution that we have to go through?

Gerrit Heijkoop: Well, it might be hard. But I think I can boil it down to three important tips.
If you say the objective is not to gather as much followers, or listeners, but the objectives, or the metric, that we’re trying to score on is conversations, then I think the first key to starting a conversation, a relevant conversation, is listening.

Sam: Yep.

Gerrit: That should be fairly easy. That should mean just go on these profiles. Get your profiles up. Don’t do anything. Just find the people who are on there that you already know. Throw your email addresses at it and Twitter will tell you who of your connections are on Twitter. Facebook does the same. LinkedIn does the same. Just start listening to what these people are talking about, what their topics are, what their issues are, what their questions are. Very easy.

Sam: Right. Real quick, though. Hold on, this listening thing. Let’s just be real clear for the folks at home because…
I’ve been tweeting for a couple years now and I’ve sent over 6000 tweets. I forget what it was like that first time I sent that first tweet. Is your advice to send tweets? When should you do that first tweet? Do you listen in all the social networks the same way?

Gerrit Heijkoop: The starting on Twitter phase is a bit awkward. [further transcript at Twitter video]

Step two is, if you listen and you see questions, start answering them. In the Netherlands, we have a very, very famous or Twitter thing going on, it’s called #daretoask (#durftevragen). It’s actually a hashtag, it’s very famous.
It started with a few guys who noticed. Networking is very strong, there’s a lot of social capital around you, a lot of knowledge, a lot of connections. But your network cannot help you if you don’t ask what you need. If you don’t make explicit that you’re looking for a specific venue, or that you’re struggling with a specific challenge, or that you want more information or how to get started with hybrid events, if you don’t tweet that, people won’t be able to help you.

Sam Smith: You mean, they can’t read your mind digitally?

Gerrit: Exactly. Still, they cannot read your mind as they cannot in real life, they cannot online, either. I was brought up in a little farmer’s village, and I got a little farmer’s knowledge there. That says, you cannot harvest before you sow. If we go online freshly new and we start asking questions, there’s little chance that we get a lot of answers, because the people out there are not just there sitting ready to answer your questions.
You should start sowing by answering questions yourself, and that’s why there’s the connection with the listening. If you listen keenly on questions in your network, and you start to answer them, and that’s what I then call, as a parallel to the #daretoask, that’s what I call Dare to Give.

Then, you start creating value for your network, you start to become a valuable person in your network, and people are hardwired to repay you.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist