Why You Should Remove your Facebook Business Page

Are you under the impression that, as a small business owner, you need to have a business page on Facebook? Think again. Social Media prefers people to businesses. Your Business Page can even work against you. Away with that page and rather boost your personal profile.

Take the case of that poor freelance event planner from England. I spoke to her at a conference where I was manning the Social Media Genius Bar. She had just closed a deal with an agency that would create a Facebook Business Page for her and would use it to advertise her business.

We advised her to:
1. Delete her Facebook business page and
2. Certainly not to use it for advertising!

Waarom Facebook Bedrijfspagina opheffen Why You Should Remove your Facebook Business Page by How Can I Be Social (HCIBS)

Social Media are for people, not for companies

Why is a Facebook Business Page a waste of time for small businesses and the self-employed? Very simple: Social Media prefers people to businesses. Did you know that every time you log onto Facebook, there’s an average of around 1,500 messages to be shown to you? Facebook filters and sorts these, and posts from people score far higher than business pages.

If small businesses want to be seen, this can only be achieved with paid ads. But here’s the thing: does it make you happy to see those ‘sponsored posts’ in your timeline? Enough said. And it even costs you money!

What do your contacts want? Personal attention!

What is the core essence of Facebook? Connecting people. Probably you already sell your services or products primarily through your personal network. Why does that work so well? Because business is done through personal contact. One-on-one interaction. That means you not only talk, but are also able to listen. This also applies to Facebook. Technically, a business page can’t invite people, praise anyone, or reply to messages. As a person, you can.

The Personal Profile does work

So what did I recommend that event planner? Use your Facebook personal profile for your business contacts as well. Post messages that are relevant to your network. Messages that will make them laugh, teach them something, or strengthen relationships. Add your top 10 dream destinations, or tips on how to select a great event app. But above all, respond to people when they talk about events or meetings, give advice and don’t be shy with compliments. In short, share your love for the profession.

Children’s Photos? Share them in a group

“But what do I do with all those great pictures of my kids?” asked the same event planner, crestfallen. There are other channels suitable for that. For example, make a Facebook or WhatsApp group for close family and friends and share your private business there. Of course, you can still occasionally share personal items, as long as it supports your professional image.

And be honest: surely as an entrepreneur you identify yourself powerfully with your work? If not, then perhaps you should pose yourself a very different set of questions rather than what to do with Social Media!

14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 3 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

This list of tools was presented in a seminar by Gerrit Heijkoop at the World Summit of Creative Industries, as part of the Global Entrepreneurship Congress in Moscow, March 2014. Gerrit was part of a session called “Creative industries: New points of Growth on the World Business-map”.

His 20-minute contribution was titled “Why stay local, if you can go global?” in which he showed how easy it has become to source, finance and market a business from anywhere to any market nowadays. It was basically a “rollercoaster through his webbrowser”.

[slideshare id=32574274&doc=whystaylocalifyoucangoglobal-hcibs-gec2014-140321060207-phpapp01]

He made the policymakers, investors and entrepreneurs in the room think about what this means for all their initiatives that put resources into creating ‘Innovative Cities, Entrepreneurial Hubs, etc’. How they need to change their entrepreneurial ecosystems to accommodate this.

This is the list of tools he presented:

Inspiration: feed yourself fresh ideas

1. Trendwatching.com

Established in 2002, trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas.

Pricing:  FREE monthly newsletter with trend summary.
Premium Service: $179,00 /month for more in depth analysis and broader access.

http://www.trendwatching.com

 

2. Springwise.com

Springwise, helped by a network of 17,000 spotters, scans the globe for smart new business ideas, delivering immediate inspiration to entrepreneurial minds.

Pricing: FREE sign up to their daily and weekly newsletters and browse the last 30 days worth of content. Premium service: full access to 5.000+ idea database for €39,99 once or €319,99/year.

http://www.springwise.com

 

3. Behance.net

Leading online platform to showcase & discover creative work. The creative world updates their work in one place to broadcast it widely and efficiently. Companies explore the work and access talent on a global scale.

Pricing: Free

http://www.behance.net

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 1 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

 

Finance: tap into a global crowd of investors

4. Kickstarter.com

Kickstarter is a new way to fund creative projects.  A vibrant ecosystem where backers join creators to bring new things to life. Friends, fans, and inspired strangers have pledged $1 Billion to projects on Kickstarter, funding everything from homemade postcards to Oscar-winning documentaries.

Pricing: Only if a project is successfully funded, a 5% fee is applied to the funds collected.

https://www.kickstarter.com

 

5. Indiegogo.com

At Indiegogo you’ll find a welcoming, supportive community that embraces collaboration, fearlessness and authenticity. You provide the passion, they’ll provide industry leading tools and support to help you promote your campaign and raise funds quickly, easily and securely.

Pricing: It’s free to sign up, to create a campaign, and to contribute to a campaign. When your campaign raises funds, Indiegogo charges a 9.0% fee on the funds you raise. If you reach your goal, you get 5.0% back, for an overall fee of 4.0%.

http://www.indiegogo.com

 

6. Kiva.org

A non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world.

Pricing: free for lenders. Fee for borrowers depends on local partner

http://www.kiva.org

 

 

Resources: getting things done with the help of a global workforce

7. PeoplePerHour.com

PeoplePerHour is a website that connects small businesses with freelance workers from across the internet to help them complete small projects quickly and affordably. Categories of projects: IT/Programming, Marketing/Sales, Design, Admin/Secretarial, Writing/Translation, Accounting/Legal, Video, Photo & Audio.

Pricing:  Depends on the service ordered

http://www.peopleperhour.com

 

8. Fiverr.com

Fiverr.com is a website that people can use to buy or sell services for the flat rate of $5. A variety of small services typically is offered by freelance contractors, such as writing, graphic design, and programming. Fiverr brings in revenue by taking a 20% commission from each sale that is made through their platform.

Pricing: range between US$ 5.00 to US$ 500.00, depending on the service ordered.

http://www.fiverr.com

 

9. Usabilityhub.com

UsabilityHub is a collection of an online usability tests, including the world famous Five Second Test, the platform is powered by an awesome community of designers, developers and testers.

Pricing: Do tests to earn responses. Or buy one of their plans in all sizes, monthly or annually. Change or cancel any time. Every plan features unlimited tests, and can earn Karma Points for additional responses.

https://usabilityhub.com

 

 

Collaborate: get your global team to work together smoothly

10. Google Hangouts

Bring your conversations to life with this free videoconferencing service; even group video calls for free. Connect with friends across computers, Android and Apple devices. Work on documents at the same time.

Pricing: not applicable

http://www.google.com/+/learnmore/hangouts

 

11. Dropbox.com

Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Dropbox was founded by two MIT students tired of emailing files to themselves to work from more than one computer. 

Pricing: Basic: FREE, 2GB+ capacity. Pro: $9,99/month, 100GB+

https://www.dropbox.com

 

12. WeTransfer.com

WeTransfer is an online file-transferring platform, which basically means that you send it, we transfer. There’s no hassle. No stress. No charge.

Pricing: Basic: FREE, 2GB+ files. Plus: $10,00/month, 10GB+ files and branded transfer page.

https://www.WeTransfer.com

Gerrit Heijkoop Speaker Global Entrepreneurship Congress Moscow 2 14 Free Online Tools to Boost Your Creative Business and Entrepreneurial Ideas by How Can I Be Social (HCIBS)

 

Education: get smarter by leveraging a global education

13. Coursera.org

Coursera is an education platform that partners with top universities and organizations worldwide, to offer courses online for anyone to take, for free.

Pricing: FREE

https://www.coursera.org

 

14. Entrepreneur.com

Entrepreneur.com is one of the many blogs and online magazines for the latest insights and information that assist you with every aspect of business management, from marketing to money, sales, human resources, and more.

Pricing: FREE

http://www.entrepreneur.com

 

What do you think we are missing?

Spread the word: how can Social Media increase the reach of my event?

Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you.

Create an experience ‘worth sharing’

The easiest way to achieve massive exposure is to let your participants promote your event. But how? Thanks to the rise of Social Media and mobile phones, we now all have the option to share special experiences instantly with our colleagues, friends and family. If you manage to create such a remarkable experience at your event, you can get the word out to the social network of each participant, which on average contains 300-400 people.

pope2013 Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)

Go for visuals

Which updates make good shareable content for Social Media? In times where everyone starts to suffer from ‘information overload’, we only quickly scan our news feeds for interesting stuff. How can you win the battle for follower’s attention? Simple: funny, eye-catching pictures. We capture images faster than text, thus if you want to be seen, you should put your energy in clever visuals.

Find your ‘Mickey Mouse’

Mickey Mouse Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)So how can you create a situation where an attendee grabs his cell phone to take a picture and share it with his friends? Learn from others. When you go to Disneyland, what would be your personal highlight? Right, you want to be on a photo with Mickey Mouse. The Disneyland mascot is so popular and well-known, that the picture itself has more marketing power than any written information. But you don’t necessarily need a popular mascot for the photo moment. The most important aspect is that you create a special situation, that is unique for your meeting or event and which places your attendee in the spotlights.

Leave the sharing to them

Of course you could place photoboxes, green screens or other fancy stuff for cool pictures. However, the great disadvantage of such tools is that you somehow have to manage how your attendee will receive and share the picture. Most shares occur instantly and are quickly forgotten after the ‘magic moment’  has passed. Thus, activate and facilitate the use of own cell phones and cameras, so that your attendee can share his picture immediately. Extra advantage: you don’t have to figure on which social platform (Facebook, Twitter, Instagram etc) you have to place the photos to maximize the reach. They will take care of that themselves, by automatically sharing the picture on the network where most of their audience is!

Sharing with attendees cameras Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)And now what?

We hope you like our approach as described above. Interested in being able to do this yourself? Take a look at our Training Social Media for the Events Industry (in Dutch only)!

Leadership lessons: the surprising truth about what motivates us

The higher the reward, the better the performance, right? No! This animation explains that money is not a good motivator for creative ideas. Learn what really drives you!

What motivates you?

The power of Social Media for Events at #FRESH12, Copenhagen

Recorded at Fresh12 in Copenhagen, Denmark. For the Meeting Support Institute (MSI) with the kind support from Abbit Meeting Support.

See for more info about this conference (and more video’s with Gerrit!): http://www.thefreshconference.com