A walk around the world – my highlights of #IMEX13 in Frankfurt

My mind is still busy processing all the impressions of last week since I went for a walk around the world within three days. IMEX 2013 in Frankfurt was my first international trade show and I had the lucky opportunity to jointhe  @IMEXSocialTeam. Equipped with tablet and smartphone we explored the show floor through the eyes of a visitor and captured funny and interesting stories between the various booth. Here are my personal highlights.05 Walk around the world Report IMEX Frankfurt HCIBS A walk around the world   my highlights of #IMEX13 in Frankfurt by How Can I Be Social (HCIBS)

 Creative in Malaysia

The beautiful décor of the Malaysia booth attracted my attention immediately:  big replica of the Petronas KLCC Twin Towers, Asian calligraphy and the delicious smell of fresh herbal tea. Besides the booth offered creative and relaxing activities. We were invited to make bracelets and necklaces from small beads, to colour pictures with batik dye or to barter with play money for small treasures. It was a great demonstration of low budget activities that spice up your booth.

05 IMEX 1 A walk around the world   my highlights of #IMEX13 in Frankfurt by How Can I Be Social (HCIBS)

 Crazy in Scandinavia

I was always convinced that long periods without natural light couldn’t be healthy for your mind. Now the exhibitors from Norway and Finland have proven me right. Nevertheless, with their crazy ideas they spread joy and fun all over the show floor. Norway opened the happy hour with a screaming contest, offering a trip to the North for the loudest voice. For sporty activities Finland was the place to be: the Fins arranged a real-life Angry Birds tournament.

Party in Holland

If you saw the orange booth of Holland you will understand why ‘gezelligheid’ is a Dutch word. No matter which time of the day you came along – it was always crowded with people who were laughing and cheering. After quitting time I was glad to enjoy a cold beer and have a good chat with the Dutch mascot Mr. Holland. Cheers!

DSC 0335 A walk around the world   my highlights of #IMEX13 in Frankfurt by How Can I Be Social (HCIBS)

Your highlight?

I had three fantastic days and hope that I will see Frankfurt again next year. How about you? What was your favourite booth, your best story or your greatest shot at IMEX in Frankfurt? We want to know! Please share them with us.

Social Media for events: interview with Eventplanner.TV

Check out this highly engaging episode of Eventplanner.TV about Social Media for events. Watch untill the end, where Gerrit shares Donald’s concept of “Some to Some” communication for the first time.

Description:

Twitter, Facebook, Pinterest, LinkedIn, … Everybody is talking about it, but how many event organizers actually succeed in using social media? How many of them make money with it? Gerrit Heijkoop knows all the secrets of using social media successfully for your event.

HCIBS on air: the power of mobile studios

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. Together with Ruud Janssen he explores how events and conferences can benefit from mobile studios.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT

Ruud Janssen: So tell us because from the cameras, our viewers see quite a bit of what’s going on here, but where are we and what’s surrounding us that they don’t see because…

Gerrit Heijkoop: Yeah.

Ruud: That’s what they’re missing not being live, right?
Gerrit: Exactly. Exactly. Because you always see this very nice backdrop.
Ruud: Yeah.
Gerrit: And we must say, if you watch these videos a lot, you might have seen me and Ruud in this video shops a lot because we really like this video booth. This is a really…
Ruud: Ah so now we get the high angle…
Gerrit: Oh we get the…
Ruud: The apparatus.
Gerrit: As you can see, we are in the middle of the show floor in this nice little mobile studio supported by Abbit Meeting Support.
Ruud: And you’re taking a pan actually from the left hand side of the room all the way to your right hand side.
Gerrit: This is to our right side.
Ruud: And so you get to see what’s happening in the alleys and you see the buzz, right?
Gerrit: Yeah. Yeah.
Ruud: It’s like a bird’s eye view of the show.
Gerrit: Yeah. And the fun thing is if we now take this back to our audience, you’re now sitting at your laptop, at your office, at home, anywhere, looking at these guys sitting in the middle of a show floor.
Ruud: Yeah.
Gerrit: And what I like is, we all know that this content…you need to get…to capture content at the event, right? And this is such a nice moveable, ready to go setup to capture…I mean, now it’s us in here, which can be relevant or not, you decide. Like it, share it, if you do, but this can be your speakers.
Ruud: Yeah.
Gerrit: This can be your association opinion leaders, just making quick interviews, shareable, great content.
Ruud: So we’ve got 20/30 square meters, we’ve got…
Gerrit: Not even…
Ruud: Technicians…
Gerrit: Yeah, yeah.
Ruud: …that are streaming out the technology. We’ve got some lighting, but it provides a moment in the spotlight for those that you want to highlight at your events, right.
Gerrit: Exactly.
Ruud: Yeah. Allows you sponsorship to work with you. I think the format in itself has become almost now a point of meeting for a lot of people.
Gerrit: Yeah.
Ruud: At the tradeshow floor, right.
Gerrit: See you at the mobile studio, yeah.
Ruud: See you at the mobile studio.
Gerrit: Yeah, yeah.
Ruud: People may set up appointments, have conversations, sense what’s new, and this is the buzz corner to capture that and bottle it, correct?
Gerrit: Yeah, and this content will go online and be the buzz for the next event or for Fresh or for whatever we would be talking about. Yeah.
Ruud: Cool.

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

3 Smart Social Media Lessons – from our own experience at IMEX

Three learnings from the @IMEXSocialTeam reporting from #IMEX12 in Frankfurt

During the IMEX in Frankfurt show in May, the “IMEX Social Team” reported live from the show floor. Our objective was to provide a participant’s perspective in real-time to the rest of the world and to help people with all their questions about social media so they could join the conversation online. In this post we share some of our key learnings for the use of Social Media at live events.

1. Make a connection between online and offline

From a cynical perspective, one could choose to view Twitter as a place where ‘people have a conversation with themselves, hoping that someone will respond’.  A more optimistic perspective sees the platform as a great opportunity to make potentially valuable new connections.  In practice during IMEX this meant the social team scanned the #IMEX12 timeline in order to identify people who were tweeting from the show floor and then we went to look them up and make a personal connection!

“Excuse me Melissa, you have been Tweeting at us, right?!” After a first look of surprise, we were always greeted with a big smile. “Yes indeed! How nice to meet you in real life!”.  Of course this usually led to a ‘photo opportunity’, which then resulted in a tweet, and often a re-tweet quickly thereafter.

Imex Social team Frankfurt 2012 meets Melissa in real life  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)We believe it is vital to make a connection between the online and offline worlds at live events. Whether with a personal ‘lookup’ like we did, with a Tweetup Drink like the #EUventprofs community did, or with a physical ‘Tweetingpoint’, often supplied by the organiser. It is often the perfect – and the only – way to make online networking relevant to the offline networking goals and ambitions of a live event.

2. Add a personal touch

We were quite amazed that no less than 40% of our messages were ‘re-tweeted’. This gave us a much larger reach, compared to the 137 followers we collected in the five days we were active. We really made an effort to add a photo and someone’s @username to almost every message which gave a strong incentive to the re-tweeter. This tactic alone, although requiring a bit more work and attention to detail, seemed to be almost a guaranteed recipe for a ‘re-tweet’. Why? Because people love to be in the spotlight!

Imex Social Team Frankfurt 2012 with Ray Bloom  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)And they want to tell their friends about it. Have you ever been mentioned in a newspaper when you were a kid? I bet you saved that clipping and showed it to your parents, grandparents, neighbours and classmates didn’t you? For now that principle still seems to hold in the Social Media arena. Our tip: next time you write up a Social Media message, try to add a personal touch to it and see what difference it makes.

3. Integrate with other media

Twitter and live events are made for each other. Due to the fact that all updates are public, it makes it really easy to connect with people at the same event, whether you’ve met them before or not. However, Twitter has a drawback: it still only reaches a minority of your total audience. That is why we strongly believe in integration with other media such as print and e-mail, which are accessible to everyone.

Adding a selection of ‘user generated content’ to your existing editorial media is a reward for the crowd that is already tweeting about your event (see previous learning). And at the same time it will show those who are not yet participating in the online conversation that there is some good stuff going on.  And of course, the more people tweeting about your event, the more exposure and reach you (and your sponsors!) can enjoy.

Imex Social Team Frankfurt 2012  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)You’ll be able to see the @IMEXSocialTeam in action again at IMEX America in Las Vegas from October 9th – 11th where we’ll be sponsored by MEXICO.  Don’t forget to send a tweet to @IMEXSocialTeam once you get there. We’ll do our best to find you on the show floor!

HCIBS on air: the adoption of Social Media for events and conferences

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. In this conversation with Ruud Janssen he explains how Social Media are becoming an integral part of events and conferences and why you should start on Twitter now.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: opportunities and obstacles of hybrid events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen interviewed him about inspiring conferences and the evolution of hybrid events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how Social Media generate value for events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen talked to him about way in which Social Media can generate value for events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:

Ruud Janssen: Hi, good afternoon and welcome back to IMEX tv. A familiar face, Gerrit Heijkoop. Now, something is happening in the cloud there, isn’t there?

Heijkoop: There is something new in the cloud. This is the official shirt of the IMEX social team. Follow on Twitter at via @imexsocialteam. And we are here in two functions, we are reporting live from the show floor doing meets and tweets, sharing pictures with people who cannot attend or want to look back later at what it was like. And we are also physically on the show floor helping people with their questions about Twitter, social media, this #IMEX 12. What is it? What happens if I do something with that?

Janssen: OK, so when you look at what is coming out of that and what you are putting into that what is the buzz conversation? What are the three topics that you see addressed?

Heijkoop: Well, up until now it is mainly the excitement that the show is starting. I mean we are only like four or five hours on the ways. So a lot of people buzzing on my way to IMEX Frankfort, now walking in, the show has started, looking really nice. It is pre show excitement, mainly. And we are throwing in some nice pictures. We covered the opening address, we covered some fun education sessions, and well I guess we are starting today.

Janssen: Let me ask you, where do you get your inspiration for doing some of the stuff that you do with your business?

Heijkoop: Well, for me I guess it is quite a unique perspective. Because as I told, I am on the show floor to help other people getting started. And I really love that, like the people who have this kind of a cold water fear. “Ooh, Twitter. Ooh, online. Ooh, social media. Why should I do that? Oh man, I prefer face to face meetings.” And just having that conversation, showing the other side, showing the potential benefits. But also really practical, showing them how it is done and why it is so much fun and then the reward with the smile on their face. Like, “oh this is cool. Oh, I see a tweet of that. I know him is he on Twitter too?”

Janssen: So let me ask you, I tend to remember things like when I first signed on, or who motivated me to create my profile on LinkedIn. Like my first touch points to who pointed something out to me. You pointed Path out to me for instance. And I remember those things, right? That is a very powerful connection to make isn’t it?

Heijkoop: Yeah, it is really, and I am going to repeat myself in this chair, but it is really about what I call dare to give. So it is so much fun to share your knowledge, to share your vision, and to help other people to take those little steps that I’ve been able to make already. And I don’t say that I know all the answers, I mean I’m in real time experimenting as well with all this stuff. But that is fun to share and to learn and really practical tips and tricks. But also on a very fundamental conceptual level the fact that for the first time ever communication is no longer about push. You know, this whole online technology social media is about pull. And you can see that by the fact that it is about liking and following. So if I don’t like your brand, if I don’t follow your brand you are not on my attention. And that requires a whole different approach. It’s not about putting the image out there, the branding, sending the message repeating. But it is about making a true connection and I find that very interesting…

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist