Wanted: 5 Facebook buttons to improve content quality

Dear Mr. Zuckerberg,

it’s about 9 years ago when you gave us Facebook to share news, events, love and fun with our friends. Unfortunately the tremendous growth of your network to more than one billion users has also led to a constant regression of content quality. Since more and more people have a smartphone with a camera-function, which can access the worldwide web wherever they go they seem to feel the constant need to share everything what happens to them (or the fact that nothing happens at all) with the whole world.

As a result our news feed is for 80 percent stuffed with dispensable, boring or annoying updates, which are neither fun nor love at all. The worst about this is, that we are very limited in our reactions to that kind of updates. There is only one option to express yourself: the Like-button. But simply ´not liking´ a post won’t get it out of my news feed. Additionally, the poor fellow who is posting bullshit all the time won’t get the necessary feedback that his updates suck! That’s why I plead for the introduction of these five Facebook buttons:

02 Facebook buttons Wanted: 5 Facebook buttons to improve content quality by How Can I Be Social (HCIBS)

1. I don’t give a shit

For all these updates, which are no updates at all, because they are neither new nor relevant. Consider the following examples:

“Dinner was yummy! Now cuddling on the couch with my pumpkin…”

“If you buy our really brilliant (but useless) product now, you get 50 percent discount…”

“Here are 50 pictures of me and my friends on this really awesome party.”

“I’m going to sleep folks, good night!”

We need the ‘I don’t give a shit’ button to remind each other that our lives are not a daily soap show and that we are not interested in watching each other 24/7.

2. Get a life!

Since Facebook wants to share happiness and love, we won’t get the frequently requested ’Dislike’-button. But how can we handle friends who have the tendency to spread bad karma and insult? How can you hush those, who constantly emphasize that life sucks, the government sucks or the weather sucks? The easiest way out would be to unfriend them. But if you feel sympathy for them, because they obviously never see the bright side of life, you can send them a subtle message by hitting the ‘Get a life!’ button.

3. Tell your mother!

You passed your exam, got a new job or just got engaged? I definitely ‘Like’. But there is no need to share all the good news with the whole world. Your baby photo’s might be interesting for your family, but I am getting sick of them. I understand that your relationship anniversaries are very exciting for you and your sweetheart, but I really don’t care. And if your FarmVille cow has finally given birth… well, tell your FarmVille friends. Like a newspaper has sections for particular topics, Facebook has the brilliant feature to create groups for that kind of news. So please, be a little more selective, would you?

4. I don’t wanna know!

For many of us this might be the most crucial button. We often suffer from the illusion that Facebook is a big pub where we can meet for some private chit chat. Unfortunately this pub never forgets any conversation, so every personal detail you share has the potential to go around the world. Would you like to know if, how and when your parents have sex? Exactly! And I don’t want to see you drunk, naked or sitting on the loo. Trust me, I like you even more if you spare me such details.

5. I’m with you

After the Boston disaster many timelines are once more flooded by updates that move us but are actually not quite ‘likeable’. Certainly I want to show my support and sympathy for all the victims and their relatives but ‘Like’ does not seem the appropriate answer. I don’t like bombs, I don’t like attacks and I don’t like innocent victims. But what other options do we have to express my feelings? Time to introduce the ‘I’m with you button’ for showing support in serious matters.

6. Your request

I think that the five buttons above would improve the general quality of Facebook updates a lot. But certainly you can think of more buttons to express your thoughts about your friend’s updates. Which button would you recommend?

How Can I Be Social – A Social Media Checklist for your next conference or event at #EMEC13, Montreux

Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event.

View in external player (Silverlight): http://bit.ly/HCIBSEmec13

07 How Can I Be Social   A Social Media Checklist for your next conference or event at #EMEC13, Montreux by How Can I Be Social (HCIBS)

You can see and download the slides of this session right here:

3 Smart Social Media Lessons – from our own experience at IMEX

Three learnings from the @IMEXSocialTeam reporting from #IMEX12 in Frankfurt

During the IMEX in Frankfurt show in May, the “IMEX Social Team” reported live from the show floor. Our objective was to provide a participant’s perspective in real-time to the rest of the world and to help people with all their questions about social media so they could join the conversation online. In this post we share some of our key learnings for the use of Social Media at live events.

1. Make a connection between online and offline

From a cynical perspective, one could choose to view Twitter as a place where ‘people have a conversation with themselves, hoping that someone will respond’.  A more optimistic perspective sees the platform as a great opportunity to make potentially valuable new connections.  In practice during IMEX this meant the social team scanned the #IMEX12 timeline in order to identify people who were tweeting from the show floor and then we went to look them up and make a personal connection!

“Excuse me Melissa, you have been Tweeting at us, right?!” After a first look of surprise, we were always greeted with a big smile. “Yes indeed! How nice to meet you in real life!”.  Of course this usually led to a ‘photo opportunity’, which then resulted in a tweet, and often a re-tweet quickly thereafter.

Imex Social team Frankfurt 2012 meets Melissa in real life  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)We believe it is vital to make a connection between the online and offline worlds at live events. Whether with a personal ‘lookup’ like we did, with a Tweetup Drink like the #EUventprofs community did, or with a physical ‘Tweetingpoint’, often supplied by the organiser. It is often the perfect – and the only – way to make online networking relevant to the offline networking goals and ambitions of a live event.

2. Add a personal touch

We were quite amazed that no less than 40% of our messages were ‘re-tweeted’. This gave us a much larger reach, compared to the 137 followers we collected in the five days we were active. We really made an effort to add a photo and someone’s @username to almost every message which gave a strong incentive to the re-tweeter. This tactic alone, although requiring a bit more work and attention to detail, seemed to be almost a guaranteed recipe for a ‘re-tweet’. Why? Because people love to be in the spotlight!

Imex Social Team Frankfurt 2012 with Ray Bloom  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)And they want to tell their friends about it. Have you ever been mentioned in a newspaper when you were a kid? I bet you saved that clipping and showed it to your parents, grandparents, neighbours and classmates didn’t you? For now that principle still seems to hold in the Social Media arena. Our tip: next time you write up a Social Media message, try to add a personal touch to it and see what difference it makes.

3. Integrate with other media

Twitter and live events are made for each other. Due to the fact that all updates are public, it makes it really easy to connect with people at the same event, whether you’ve met them before or not. However, Twitter has a drawback: it still only reaches a minority of your total audience. That is why we strongly believe in integration with other media such as print and e-mail, which are accessible to everyone.

Adding a selection of ‘user generated content’ to your existing editorial media is a reward for the crowd that is already tweeting about your event (see previous learning). And at the same time it will show those who are not yet participating in the online conversation that there is some good stuff going on.  And of course, the more people tweeting about your event, the more exposure and reach you (and your sponsors!) can enjoy.

Imex Social Team Frankfurt 2012  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)You’ll be able to see the @IMEXSocialTeam in action again at IMEX America in Las Vegas from October 9th – 11th where we’ll be sponsored by MEXICO.  Don’t forget to send a tweet to @IMEXSocialTeam once you get there. We’ll do our best to find you on the show floor!

HCIBS on air: how to get started on Social Media

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. For Samuel Smith he presented some helpful to tips for getting started on Social Media. Learn about listening, helping each other and #Daretoask.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: Now I live in the United States. I used to live in Europe, now I’m living in the United States. Networking is much different in the United States than it is in Europe. Help me understand. What can the folks at home do to get ready for a social networking mindset online? Is there kind of a three tips, or an easy thing that we can do, or is it going to be a hard evolution that we have to go through?

Gerrit Heijkoop: Well, it might be hard. But I think I can boil it down to three important tips.
If you say the objective is not to gather as much followers, or listeners, but the objectives, or the metric, that we’re trying to score on is conversations, then I think the first key to starting a conversation, a relevant conversation, is listening.

Sam: Yep.

Gerrit: That should be fairly easy. That should mean just go on these profiles. Get your profiles up. Don’t do anything. Just find the people who are on there that you already know. Throw your email addresses at it and Twitter will tell you who of your connections are on Twitter. Facebook does the same. LinkedIn does the same. Just start listening to what these people are talking about, what their topics are, what their issues are, what their questions are. Very easy.

Sam: Right. Real quick, though. Hold on, this listening thing. Let’s just be real clear for the folks at home because…
I’ve been tweeting for a couple years now and I’ve sent over 6000 tweets. I forget what it was like that first time I sent that first tweet. Is your advice to send tweets? When should you do that first tweet? Do you listen in all the social networks the same way?

Gerrit Heijkoop: The starting on Twitter phase is a bit awkward. [further transcript at Twitter video]

Step two is, if you listen and you see questions, start answering them. In the Netherlands, we have a very, very famous or Twitter thing going on, it’s called #daretoask (#durftevragen). It’s actually a hashtag, it’s very famous.
It started with a few guys who noticed. Networking is very strong, there’s a lot of social capital around you, a lot of knowledge, a lot of connections. But your network cannot help you if you don’t ask what you need. If you don’t make explicit that you’re looking for a specific venue, or that you’re struggling with a specific challenge, or that you want more information or how to get started with hybrid events, if you don’t tweet that, people won’t be able to help you.

Sam Smith: You mean, they can’t read your mind digitally?

Gerrit: Exactly. Still, they cannot read your mind as they cannot in real life, they cannot online, either. I was brought up in a little farmer’s village, and I got a little farmer’s knowledge there. That says, you cannot harvest before you sow. If we go online freshly new and we start asking questions, there’s little chance that we get a lot of answers, because the people out there are not just there sitting ready to answer your questions.
You should start sowing by answering questions yourself, and that’s why there’s the connection with the listening. If you listen keenly on questions in your network, and you start to answer them, and that’s what I then call, as a parallel to the #daretoask, that’s what I call Dare to Give.

Then, you start creating value for your network, you start to become a valuable person in your network, and people are hardwired to repay you.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist