Wanted: 5 Facebook buttons to improve content quality

Dear Mr. Zuckerberg,

it’s about 9 years ago when you gave us Facebook to share news, events, love and fun with our friends. Unfortunately the tremendous growth of your network to more than one billion users has also led to a constant regression of content quality. Since more and more people have a smartphone with a camera-function, which can access the worldwide web wherever they go they seem to feel the constant need to share everything what happens to them (or the fact that nothing happens at all) with the whole world.

As a result our news feed is for 80 percent stuffed with dispensable, boring or annoying updates, which are neither fun nor love at all. The worst about this is, that we are very limited in our reactions to that kind of updates. There is only one option to express yourself: the Like-button. But simply ´not liking´ a post won’t get it out of my news feed. Additionally, the poor fellow who is posting bullshit all the time won’t get the necessary feedback that his updates suck! That’s why I plead for the introduction of these five Facebook buttons:

02 Facebook buttons Wanted: 5 Facebook buttons to improve content quality by How Can I Be Social (HCIBS)

1. I don’t give a shit

For all these updates, which are no updates at all, because they are neither new nor relevant. Consider the following examples:

“Dinner was yummy! Now cuddling on the couch with my pumpkin…”

“If you buy our really brilliant (but useless) product now, you get 50 percent discount…”

“Here are 50 pictures of me and my friends on this really awesome party.”

“I’m going to sleep folks, good night!”

We need the ‘I don’t give a shit’ button to remind each other that our lives are not a daily soap show and that we are not interested in watching each other 24/7.

2. Get a life!

Since Facebook wants to share happiness and love, we won’t get the frequently requested ’Dislike’-button. But how can we handle friends who have the tendency to spread bad karma and insult? How can you hush those, who constantly emphasize that life sucks, the government sucks or the weather sucks? The easiest way out would be to unfriend them. But if you feel sympathy for them, because they obviously never see the bright side of life, you can send them a subtle message by hitting the ‘Get a life!’ button.

3. Tell your mother!

You passed your exam, got a new job or just got engaged? I definitely ‘Like’. But there is no need to share all the good news with the whole world. Your baby photo’s might be interesting for your family, but I am getting sick of them. I understand that your relationship anniversaries are very exciting for you and your sweetheart, but I really don’t care. And if your FarmVille cow has finally given birth… well, tell your FarmVille friends. Like a newspaper has sections for particular topics, Facebook has the brilliant feature to create groups for that kind of news. So please, be a little more selective, would you?

4. I don’t wanna know!

For many of us this might be the most crucial button. We often suffer from the illusion that Facebook is a big pub where we can meet for some private chit chat. Unfortunately this pub never forgets any conversation, so every personal detail you share has the potential to go around the world. Would you like to know if, how and when your parents have sex? Exactly! And I don’t want to see you drunk, naked or sitting on the loo. Trust me, I like you even more if you spare me such details.

5. I’m with you

After the Boston disaster many timelines are once more flooded by updates that move us but are actually not quite ‘likeable’. Certainly I want to show my support and sympathy for all the victims and their relatives but ‘Like’ does not seem the appropriate answer. I don’t like bombs, I don’t like attacks and I don’t like innocent victims. But what other options do we have to express my feelings? Time to introduce the ‘I’m with you button’ for showing support in serious matters.

6. Your request

I think that the five buttons above would improve the general quality of Facebook updates a lot. But certainly you can think of more buttons to express your thoughts about your friend’s updates. Which button would you recommend?

A ‘Like’ for the ‘Like’-button

Who would have thought that the tiny blue thumbs up icon would cause such a drama? More and more people decide not to use Facebook’s ‘Like’-button anymore for various reasons. Blogger Len Kendall took it to the extremes and put himself under arrest. He won’t be liking anything this month. Kendall expresses his concerns that liking has become automatised behavior, which makes our social interactions thought- and meaningless. Well, maybe there are many people who like without thinking. But is that bad at all?

01 Like for a like1 A ‘Like’ for the ‘Like’ button by How Can I Be Social (HCIBS)

Spread the love

Social media, and especially Facebook are a place to share joy, happiness and good news – things which are all likeable by their nature. If you like a post or comment that made you smile, you simply say ‘thanks for spreading the love’. Hitting the blue button costs no time or effort but you can give the smile back to the person who posted. It is no big deal to friendly say hello to the bus driver but your kindness could make his day a little brighter.

Not for smart asses

Well-educated people might claim that liking is terribly superficial. Yes it is, welcome to the world of Social Media. This is not the place for broadly articulated thoughts or philosophical discussions about ‘the meaning of nose hair’. Facebook is a coffee party where friends and wannabe friends keep in touch by having a little chit chat. Nobody will take the time to read through your extensive comments. By the way – how much comment could a sweet kitten picture probably deserve?

Like whatever you like

Should we like out of obligation because we are worried about somebody’s feelings? That’s completely up to you and it is no problem if you do. When I really fancy a boy I will automatically laugh about all his crappy jokes because I like HIM. When my grandma tells a post-war story – and be it for the 10th time – I listen, because she is important to me. Sometimes we like stuff because of the person who shares it with us and not because of its actual content. Where is the problem?

Don’t be afraid

…of liking things. To you it might not be a big deal but it might cheer up a friend. We all need affirmation. Dare to give it and you will get it back. Fans of more articulated content, you can join a political discussion forum, hang out on Google+ or better – meet in real life.

So, check yourself right now: do you have a smile on your face? You know what to do!

Verbeter je online presence met Social Media

Het is in deze tijd niet altijd even makkelijk om je bedrijf online goed onder de aandacht te brengen. Als je jezelf ‘googelt’ verschijnt je bedrijf op pagina 3 of 4 van de zoekresultaten (nadat je de zoektermen twee keer hebt aangepast). Je hebt misschien wel een Facebookpagina maar de ‘Likes’  willen niet echt komen. Je twittert wel een beetje maar de massale retweets komen niet op gang. Heeft het dan nog nut om tijd in je online kanalen te stoppen? Het antwoord is ‘ja!’, mits je het slim aanpakt.

Wat vinden mensen als ze je zoeken?

Social media zijn een slimme manier om je online presence te verbeteren. Met ‘online presence’ bedoelen we alle online locaties waar jij als merk of persoon in de vorm van tekst en/of beeld aanwezig bent. Facebook, Linkedin, Twitter en ander Sociale Media websites scoren altijd hoog in de zoekresultaten van Google. Mits (!) jij zelf zorgt dat je bedrijf ook goed herkenbaar is en dat bezoekers via de juiste links op de juiste plek terecht komen. En het mooie is: dat heb je helemaal zelf in de hand.

HCIBS Google Search Results Verbeter je online presence met Social Media by How Can I Be Social (HCIBS)Laat je ontdekken

Als je in de zoekresultaten helemaal bovenaan staat ben je vooral goed vindbaar voor mensen die gericht op zoek zijn naar jouw bedrijf of een door jou aangeboden dienst. Er is echter nog een andere manier om contact te leggen met je doelgroep: wordt ontdekt! Via het netwerk van jouw eigen Social Media volgers kan je de potentiële doelgroep behoorlijk vergroten. Ben je interessant en aantrekkelijk genoeg om bij een toevallige lezer onder de aandacht te komen? Dan is de kans groot dat hij over je profielen gaat klikken om naar meer informatie te zoeken. En misschien ook nog wel iets ‘liken’, ‘retweeten’ of +1en.

Social Media Worth of Mouth HCIBS Verbeter je online presence met Social Media by How Can I Be Social (HCIBS)Verbeter je online fitness

Hoe kun jij nou zorgen dat je beter te vinden bent? Hoe zorg dat jouw volgers over jouw updates gaan praten? En hoe kan je je Social Media kanalen visueel en inhoudelijk aantrekkelijker maken voor een toevallige bezoeker? Wij willen onze ervaringen en technische know-how graag met jou te delen.

Daarom organiseert How Can I Be Social (HCIBS), in samenwerking met de Amsterdamse evenementenlocaties De Nieuwe Liefde en het Westelijk Meterhuis, de komende tijd meerdere open trainingen ‘Social Media’. Deze trainingen zijn voor zowel starters als gevorderden uit de evenementenbranche. Klik hier om meer te lezen.

Geef een training aan iemand die hem verdient

Ken jij iemand die wel een training voor Social Media kan gebruiken? Jij mag namelijk een kandidaat voor een gratis open training bij ons nomineren. Post de naam van je kandidaat plus een spetterende motivatie op de HCIBS Facebook pagina. De persoon met de meeste stemmen en/of de beste motivatie wint de gratis plek in de training.

Aan wie zit je nu te denken?

How Can I Be Social – A Social Media Checklist for your next conference or event at #EMEC13, Montreux

Gerrit Heijkoop and Donald Roos will take you on a journey that will grow your confidence in how to approach new social technologies when organizing your next meeting or event.

View in external player (Silverlight): http://bit.ly/HCIBSEmec13

07 How Can I Be Social   A Social Media Checklist for your next conference or event at #EMEC13, Montreux by How Can I Be Social (HCIBS)

You can see and download the slides of this session right here:

Sharing inspiration: Benjamin Zander and the transformative power of classical music (TED)

Benjamin Zander has two infectious passions: classical music, and helping us all realize our untapped love for it — and by extension, our untapped love for all new possibilities, new experiences, new connections.

Which music inspires you?

3 Smart Social Media Lessons – from our own experience at IMEX

Three learnings from the @IMEXSocialTeam reporting from #IMEX12 in Frankfurt

During the IMEX in Frankfurt show in May, the “IMEX Social Team” reported live from the show floor. Our objective was to provide a participant’s perspective in real-time to the rest of the world and to help people with all their questions about social media so they could join the conversation online. In this post we share some of our key learnings for the use of Social Media at live events.

1. Make a connection between online and offline

From a cynical perspective, one could choose to view Twitter as a place where ‘people have a conversation with themselves, hoping that someone will respond’.  A more optimistic perspective sees the platform as a great opportunity to make potentially valuable new connections.  In practice during IMEX this meant the social team scanned the #IMEX12 timeline in order to identify people who were tweeting from the show floor and then we went to look them up and make a personal connection!

“Excuse me Melissa, you have been Tweeting at us, right?!” After a first look of surprise, we were always greeted with a big smile. “Yes indeed! How nice to meet you in real life!”.  Of course this usually led to a ‘photo opportunity’, which then resulted in a tweet, and often a re-tweet quickly thereafter.

Imex Social team Frankfurt 2012 meets Melissa in real life  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)We believe it is vital to make a connection between the online and offline worlds at live events. Whether with a personal ‘lookup’ like we did, with a Tweetup Drink like the #EUventprofs community did, or with a physical ‘Tweetingpoint’, often supplied by the organiser. It is often the perfect – and the only – way to make online networking relevant to the offline networking goals and ambitions of a live event.

2. Add a personal touch

We were quite amazed that no less than 40% of our messages were ‘re-tweeted’. This gave us a much larger reach, compared to the 137 followers we collected in the five days we were active. We really made an effort to add a photo and someone’s @username to almost every message which gave a strong incentive to the re-tweeter. This tactic alone, although requiring a bit more work and attention to detail, seemed to be almost a guaranteed recipe for a ‘re-tweet’. Why? Because people love to be in the spotlight!

Imex Social Team Frankfurt 2012 with Ray Bloom  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)And they want to tell their friends about it. Have you ever been mentioned in a newspaper when you were a kid? I bet you saved that clipping and showed it to your parents, grandparents, neighbours and classmates didn’t you? For now that principle still seems to hold in the Social Media arena. Our tip: next time you write up a Social Media message, try to add a personal touch to it and see what difference it makes.

3. Integrate with other media

Twitter and live events are made for each other. Due to the fact that all updates are public, it makes it really easy to connect with people at the same event, whether you’ve met them before or not. However, Twitter has a drawback: it still only reaches a minority of your total audience. That is why we strongly believe in integration with other media such as print and e-mail, which are accessible to everyone.

Adding a selection of ‘user generated content’ to your existing editorial media is a reward for the crowd that is already tweeting about your event (see previous learning). And at the same time it will show those who are not yet participating in the online conversation that there is some good stuff going on.  And of course, the more people tweeting about your event, the more exposure and reach you (and your sponsors!) can enjoy.

Imex Social Team Frankfurt 2012  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)You’ll be able to see the @IMEXSocialTeam in action again at IMEX America in Las Vegas from October 9th – 11th where we’ll be sponsored by MEXICO.  Don’t forget to send a tweet to @IMEXSocialTeam once you get there. We’ll do our best to find you on the show floor!