My mind is still busy processing all the impressions of last week since I went for a walk around the world within three days. IMEX 2013 in Frankfurt was my first international trade show and I had the lucky opportunity to jointhe @IMEXSocialTeam. Equipped with tablet and smartphone we explored the show floor through the eyes of a visitor and captured funny and interesting stories between the various booth. Here are my personal highlights.
Creative in Malaysia
The beautiful décor of the Malaysia booth attracted my attention immediately: big replica of the Petronas KLCC Twin Towers, Asian calligraphy and the delicious smell of fresh herbal tea. Besides the booth offered creative and relaxing activities. We were invited to make bracelets and necklaces from small beads, to colour pictures with batik dye or to barter with play money for small treasures. It was a great demonstration of low budget activities that spice up your booth.
Crazy in Scandinavia
I was always convinced that long periods without natural light couldn’t be healthy for your mind. Now the exhibitors from Norway and Finland have proven me right. Nevertheless, with their crazy ideas they spread joy and fun all over the show floor. Norway opened the happy hour with a screaming contest, offering a trip to the North for the loudest voice. For sporty activities Finland was the place to be: the Fins arranged a real-life Angry Birds tournament.
Party in Holland
If you saw the orange booth of Holland you will understand why ‘gezelligheid’ is a Dutch word. No matter which time of the day you came along – it was always crowded with people who were laughing and cheering. After quitting time I was glad to enjoy a cold beer and have a good chat with the Dutch mascot Mr. Holland. Cheers!
I had three fantastic days and hope that I will see Frankfurt again next year. How about you? What was your favourite booth, your best story or your greatest shot at IMEX in Frankfurt? We want to know! Please share them with us.