Why You Should Remove your Facebook Business Page

Are you under the impression that, as a small business owner, you need to have a business page on Facebook? Think again. Social Media prefers people to businesses. Your Business Page can even work against you. Away with that page and rather boost your personal profile.

Take the case of that poor freelance event planner from England. I spoke to her at a conference where I was manning the Social Media Genius Bar. She had just closed a deal with an agency that would create a Facebook Business Page for her and would use it to advertise her business.

We advised her to:
1. Delete her Facebook business page and
2. Certainly not to use it for advertising!

Waarom Facebook Bedrijfspagina opheffen Why You Should Remove your Facebook Business Page by How Can I Be Social (HCIBS)

Social Media are for people, not for companies

Why is a Facebook Business Page a waste of time for small businesses and the self-employed? Very simple: Social Media prefers people to businesses. Did you know that every time you log onto Facebook, there’s an average of around 1,500 messages to be shown to you? Facebook filters and sorts these, and posts from people score far higher than business pages.

If small businesses want to be seen, this can only be achieved with paid ads. But here’s the thing: does it make you happy to see those ‘sponsored posts’ in your timeline? Enough said. And it even costs you money!

What do your contacts want? Personal attention!

What is the core essence of Facebook? Connecting people. Probably you already sell your services or products primarily through your personal network. Why does that work so well? Because business is done through personal contact. One-on-one interaction. That means you not only talk, but are also able to listen. This also applies to Facebook. Technically, a business page can’t invite people, praise anyone, or reply to messages. As a person, you can.

The Personal Profile does work

So what did I recommend that event planner? Use your Facebook personal profile for your business contacts as well. Post messages that are relevant to your network. Messages that will make them laugh, teach them something, or strengthen relationships. Add your top 10 dream destinations, or tips on how to select a great event app. But above all, respond to people when they talk about events or meetings, give advice and don’t be shy with compliments. In short, share your love for the profession.

Children’s Photos? Share them in a group

“But what do I do with all those great pictures of my kids?” asked the same event planner, crestfallen. There are other channels suitable for that. For example, make a Facebook or WhatsApp group for close family and friends and share your private business there. Of course, you can still occasionally share personal items, as long as it supports your professional image.

And be honest: surely as an entrepreneur you identify yourself powerfully with your work? If not, then perhaps you should pose yourself a very different set of questions rather than what to do with Social Media!

Wanted: 5 Facebook buttons to improve content quality

Dear Mr. Zuckerberg,

it’s about 9 years ago when you gave us Facebook to share news, events, love and fun with our friends. Unfortunately the tremendous growth of your network to more than one billion users has also led to a constant regression of content quality. Since more and more people have a smartphone with a camera-function, which can access the worldwide web wherever they go they seem to feel the constant need to share everything what happens to them (or the fact that nothing happens at all) with the whole world.

As a result our news feed is for 80 percent stuffed with dispensable, boring or annoying updates, which are neither fun nor love at all. The worst about this is, that we are very limited in our reactions to that kind of updates. There is only one option to express yourself: the Like-button. But simply ´not liking´ a post won’t get it out of my news feed. Additionally, the poor fellow who is posting bullshit all the time won’t get the necessary feedback that his updates suck! That’s why I plead for the introduction of these five Facebook buttons:

02 Facebook buttons Wanted: 5 Facebook buttons to improve content quality by How Can I Be Social (HCIBS)

1. I don’t give a shit

For all these updates, which are no updates at all, because they are neither new nor relevant. Consider the following examples:

“Dinner was yummy! Now cuddling on the couch with my pumpkin…”

“If you buy our really brilliant (but useless) product now, you get 50 percent discount…”

“Here are 50 pictures of me and my friends on this really awesome party.”

“I’m going to sleep folks, good night!”

We need the ‘I don’t give a shit’ button to remind each other that our lives are not a daily soap show and that we are not interested in watching each other 24/7.

2. Get a life!

Since Facebook wants to share happiness and love, we won’t get the frequently requested ’Dislike’-button. But how can we handle friends who have the tendency to spread bad karma and insult? How can you hush those, who constantly emphasize that life sucks, the government sucks or the weather sucks? The easiest way out would be to unfriend them. But if you feel sympathy for them, because they obviously never see the bright side of life, you can send them a subtle message by hitting the ‘Get a life!’ button.

3. Tell your mother!

You passed your exam, got a new job or just got engaged? I definitely ‘Like’. But there is no need to share all the good news with the whole world. Your baby photo’s might be interesting for your family, but I am getting sick of them. I understand that your relationship anniversaries are very exciting for you and your sweetheart, but I really don’t care. And if your FarmVille cow has finally given birth… well, tell your FarmVille friends. Like a newspaper has sections for particular topics, Facebook has the brilliant feature to create groups for that kind of news. So please, be a little more selective, would you?

4. I don’t wanna know!

For many of us this might be the most crucial button. We often suffer from the illusion that Facebook is a big pub where we can meet for some private chit chat. Unfortunately this pub never forgets any conversation, so every personal detail you share has the potential to go around the world. Would you like to know if, how and when your parents have sex? Exactly! And I don’t want to see you drunk, naked or sitting on the loo. Trust me, I like you even more if you spare me such details.

5. I’m with you

After the Boston disaster many timelines are once more flooded by updates that move us but are actually not quite ‘likeable’. Certainly I want to show my support and sympathy for all the victims and their relatives but ‘Like’ does not seem the appropriate answer. I don’t like bombs, I don’t like attacks and I don’t like innocent victims. But what other options do we have to express my feelings? Time to introduce the ‘I’m with you button’ for showing support in serious matters.

6. Your request

I think that the five buttons above would improve the general quality of Facebook updates a lot. But certainly you can think of more buttons to express your thoughts about your friend’s updates. Which button would you recommend?

Transformation of visual content: from “Look at me!” to “Look at this!”

Visual content is booming on Social Media channels. Most updates on Facebook, Twitter and LinkedIn walls are photo’s, pictures and infographics uploaded from smartphones or shared from the web. Visual content often gets more awareness and provokes more interaction than written content. That is why platforms like Pinterest and Tumblr focus entirely on visuals – and they grow rapidly. What causes the hype about visual content? And why are Pinterest and Tumblr so successful?

03 Importance Visual Content online Social Media HCIBS Transformation of visual content: from Look at me! to Look at this! by How Can I Be Social (HCIBS)Why is visual content important?

There might be two main reasons for the increasing popularity of visual content. The first is: because we can! Since most people are equipped with smartphones and mobile cameras we can take pictures wherever we are and share them immediately. Platforms like Instagram make it easy to transform and edit your snapshots until they are fancy enough to share with your friends.

Second, visual content is easy to grasp. While it takes you some time to read and process a piece of text, visuals take the highway to your brain – you get the message within a second. Besides, when you scan your news feed with half of your mind somewhere else, an appealing visual is more likely to catch your attention than a written update.

The power of pictures

Certainly, the Social Media Giant Facebook knows too well about the power of pictures. Actually, it considered the visuals are so as important that it made the $736-million purchase of Instagram, the main competitor in mobile photo sharing. Now Tumblr and Pinterest offer the perfect platform for sharing visuals, which seems to be especially attractive for teenagers and female, young adults. While the total amount of Facebook users is declining for several months, Pinterest and Tumblr show a tremendous growth curve. How is this possible?

Tired of “Look at me!”

The reason might be that the content favored by users of Tumblr and Pinterest does not match with Facebook’s ecosystem of content. Good facebook updates are pleasant, funny and especially social activities. On facebook we tell our friends where we are right now, what we are doing there and who is with us – but it is me, who is in the centre of the pictures.

Facebook photos are bound to a certain time, location and activity and contain at least one name tag. Many users love this way of self-presentation. For others, this looks like a fragmented broadcast about the random and absolutely irrelevant activities of some acquaintance.

Interested in “Look at this!”

When you come to Pinterest and Tumblr you will see and feel the visual difference immediately. These visuals are often timeless, they show ‘things’ more often than ‘people’ and they express a certain ‘feeling’ rather than showing an ‘activity’. In these networks nobody cares about who you are, where your are and what you are doing.

Instead, we can focus completely on the content. We can share stuff that we like and it will be shared by others, who like it too. You most often don’t know the people you are following on Pinterest and you will probably never meet them. But it doesn’t matter, because this is not about you or them. It is about the stuff you both like.

What will the future of content production hold for us?

Social networks are not even 10 years old yet but they are evolving more rapidly than any other communicative device before. The visual content that appears on the networks can tell a lot about attitude and mentality of the users, which is valuable information when you design your own online presence. Therefore we will dedicate more blogposts on how to use visual content on social networks for design processes.

A ‘Like’ for the ‘Like’-button

Who would have thought that the tiny blue thumbs up icon would cause such a drama? More and more people decide not to use Facebook’s ‘Like’-button anymore for various reasons. Blogger Len Kendall took it to the extremes and put himself under arrest. He won’t be liking anything this month. Kendall expresses his concerns that liking has become automatised behavior, which makes our social interactions thought- and meaningless. Well, maybe there are many people who like without thinking. But is that bad at all?

01 Like for a like1 A ‘Like’ for the ‘Like’ button by How Can I Be Social (HCIBS)

Spread the love

Social media, and especially Facebook are a place to share joy, happiness and good news – things which are all likeable by their nature. If you like a post or comment that made you smile, you simply say ‘thanks for spreading the love’. Hitting the blue button costs no time or effort but you can give the smile back to the person who posted. It is no big deal to friendly say hello to the bus driver but your kindness could make his day a little brighter.

Not for smart asses

Well-educated people might claim that liking is terribly superficial. Yes it is, welcome to the world of Social Media. This is not the place for broadly articulated thoughts or philosophical discussions about ‘the meaning of nose hair’. Facebook is a coffee party where friends and wannabe friends keep in touch by having a little chit chat. Nobody will take the time to read through your extensive comments. By the way – how much comment could a sweet kitten picture probably deserve?

Like whatever you like

Should we like out of obligation because we are worried about somebody’s feelings? That’s completely up to you and it is no problem if you do. When I really fancy a boy I will automatically laugh about all his crappy jokes because I like HIM. When my grandma tells a post-war story – and be it for the 10th time – I listen, because she is important to me. Sometimes we like stuff because of the person who shares it with us and not because of its actual content. Where is the problem?

Don’t be afraid

…of liking things. To you it might not be a big deal but it might cheer up a friend. We all need affirmation. Dare to give it and you will get it back. Fans of more articulated content, you can join a political discussion forum, hang out on Google+ or better – meet in real life.

So, check yourself right now: do you have a smile on your face? You know what to do!

Spread the word: how can Social Media increase the reach of my event?

Many event planners search for new ideas to reach more attendees. Social Media can help you to extend your reach beyond the boundaries of the physical event, meeting, trade show or conference. In this post I would like to share some tactics to make this work for you.

Create an experience ‘worth sharing’

The easiest way to achieve massive exposure is to let your participants promote your event. But how? Thanks to the rise of Social Media and mobile phones, we now all have the option to share special experiences instantly with our colleagues, friends and family. If you manage to create such a remarkable experience at your event, you can get the word out to the social network of each participant, which on average contains 300-400 people.

pope2013 Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)

Go for visuals

Which updates make good shareable content for Social Media? In times where everyone starts to suffer from ‘information overload’, we only quickly scan our news feeds for interesting stuff. How can you win the battle for follower’s attention? Simple: funny, eye-catching pictures. We capture images faster than text, thus if you want to be seen, you should put your energy in clever visuals.

Find your ‘Mickey Mouse’

Mickey Mouse Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)So how can you create a situation where an attendee grabs his cell phone to take a picture and share it with his friends? Learn from others. When you go to Disneyland, what would be your personal highlight? Right, you want to be on a photo with Mickey Mouse. The Disneyland mascot is so popular and well-known, that the picture itself has more marketing power than any written information. But you don’t necessarily need a popular mascot for the photo moment. The most important aspect is that you create a special situation, that is unique for your meeting or event and which places your attendee in the spotlights.

Leave the sharing to them

Of course you could place photoboxes, green screens or other fancy stuff for cool pictures. However, the great disadvantage of such tools is that you somehow have to manage how your attendee will receive and share the picture. Most shares occur instantly and are quickly forgotten after the ‘magic moment’  has passed. Thus, activate and facilitate the use of own cell phones and cameras, so that your attendee can share his picture immediately. Extra advantage: you don’t have to figure on which social platform (Facebook, Twitter, Instagram etc) you have to place the photos to maximize the reach. They will take care of that themselves, by automatically sharing the picture on the network where most of their audience is!

Sharing with attendees cameras Spread the word: how can Social Media increase the reach of my event? by How Can I Be Social (HCIBS)And now what?

We hope you like our approach as described above. Interested in being able to do this yourself? Take a look at our Training Social Media for the Events Industry (in Dutch only)!

3 Smart Social Media Lessons – from our own experience at IMEX

Three learnings from the @IMEXSocialTeam reporting from #IMEX12 in Frankfurt

During the IMEX in Frankfurt show in May, the “IMEX Social Team” reported live from the show floor. Our objective was to provide a participant’s perspective in real-time to the rest of the world and to help people with all their questions about social media so they could join the conversation online. In this post we share some of our key learnings for the use of Social Media at live events.

1. Make a connection between online and offline

From a cynical perspective, one could choose to view Twitter as a place where ‘people have a conversation with themselves, hoping that someone will respond’.  A more optimistic perspective sees the platform as a great opportunity to make potentially valuable new connections.  In practice during IMEX this meant the social team scanned the #IMEX12 timeline in order to identify people who were tweeting from the show floor and then we went to look them up and make a personal connection!

“Excuse me Melissa, you have been Tweeting at us, right?!” After a first look of surprise, we were always greeted with a big smile. “Yes indeed! How nice to meet you in real life!”.  Of course this usually led to a ‘photo opportunity’, which then resulted in a tweet, and often a re-tweet quickly thereafter.

Imex Social team Frankfurt 2012 meets Melissa in real life  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)We believe it is vital to make a connection between the online and offline worlds at live events. Whether with a personal ‘lookup’ like we did, with a Tweetup Drink like the #EUventprofs community did, or with a physical ‘Tweetingpoint’, often supplied by the organiser. It is often the perfect – and the only – way to make online networking relevant to the offline networking goals and ambitions of a live event.

2. Add a personal touch

We were quite amazed that no less than 40% of our messages were ‘re-tweeted’. This gave us a much larger reach, compared to the 137 followers we collected in the five days we were active. We really made an effort to add a photo and someone’s @username to almost every message which gave a strong incentive to the re-tweeter. This tactic alone, although requiring a bit more work and attention to detail, seemed to be almost a guaranteed recipe for a ‘re-tweet’. Why? Because people love to be in the spotlight!

Imex Social Team Frankfurt 2012 with Ray Bloom  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)And they want to tell their friends about it. Have you ever been mentioned in a newspaper when you were a kid? I bet you saved that clipping and showed it to your parents, grandparents, neighbours and classmates didn’t you? For now that principle still seems to hold in the Social Media arena. Our tip: next time you write up a Social Media message, try to add a personal touch to it and see what difference it makes.

3. Integrate with other media

Twitter and live events are made for each other. Due to the fact that all updates are public, it makes it really easy to connect with people at the same event, whether you’ve met them before or not. However, Twitter has a drawback: it still only reaches a minority of your total audience. That is why we strongly believe in integration with other media such as print and e-mail, which are accessible to everyone.

Adding a selection of ‘user generated content’ to your existing editorial media is a reward for the crowd that is already tweeting about your event (see previous learning). And at the same time it will show those who are not yet participating in the online conversation that there is some good stuff going on.  And of course, the more people tweeting about your event, the more exposure and reach you (and your sponsors!) can enjoy.

Imex Social Team Frankfurt 2012  3 Smart Social Media Lessons   from our own experience at IMEX by How Can I Be Social (HCIBS)You’ll be able to see the @IMEXSocialTeam in action again at IMEX America in Las Vegas from October 9th – 11th where we’ll be sponsored by MEXICO.  Don’t forget to send a tweet to @IMEXSocialTeam once you get there. We’ll do our best to find you on the show floor!

HCIBS on air: the adoption of Social Media for events and conferences

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. In this conversation with Ruud Janssen he explains how Social Media are becoming an integral part of events and conferences and why you should start on Twitter now.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: opportunities and obstacles of hybrid events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen interviewed him about inspiring conferences and the evolution of hybrid events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how Social Media generate value for events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen talked to him about way in which Social Media can generate value for events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:

Ruud Janssen: Hi, good afternoon and welcome back to IMEX tv. A familiar face, Gerrit Heijkoop. Now, something is happening in the cloud there, isn’t there?

Heijkoop: There is something new in the cloud. This is the official shirt of the IMEX social team. Follow on Twitter at via @imexsocialteam. And we are here in two functions, we are reporting live from the show floor doing meets and tweets, sharing pictures with people who cannot attend or want to look back later at what it was like. And we are also physically on the show floor helping people with their questions about Twitter, social media, this #IMEX 12. What is it? What happens if I do something with that?

Janssen: OK, so when you look at what is coming out of that and what you are putting into that what is the buzz conversation? What are the three topics that you see addressed?

Heijkoop: Well, up until now it is mainly the excitement that the show is starting. I mean we are only like four or five hours on the ways. So a lot of people buzzing on my way to IMEX Frankfort, now walking in, the show has started, looking really nice. It is pre show excitement, mainly. And we are throwing in some nice pictures. We covered the opening address, we covered some fun education sessions, and well I guess we are starting today.

Janssen: Let me ask you, where do you get your inspiration for doing some of the stuff that you do with your business?

Heijkoop: Well, for me I guess it is quite a unique perspective. Because as I told, I am on the show floor to help other people getting started. And I really love that, like the people who have this kind of a cold water fear. “Ooh, Twitter. Ooh, online. Ooh, social media. Why should I do that? Oh man, I prefer face to face meetings.” And just having that conversation, showing the other side, showing the potential benefits. But also really practical, showing them how it is done and why it is so much fun and then the reward with the smile on their face. Like, “oh this is cool. Oh, I see a tweet of that. I know him is he on Twitter too?”

Janssen: So let me ask you, I tend to remember things like when I first signed on, or who motivated me to create my profile on LinkedIn. Like my first touch points to who pointed something out to me. You pointed Path out to me for instance. And I remember those things, right? That is a very powerful connection to make isn’t it?

Heijkoop: Yeah, it is really, and I am going to repeat myself in this chair, but it is really about what I call dare to give. So it is so much fun to share your knowledge, to share your vision, and to help other people to take those little steps that I’ve been able to make already. And I don’t say that I know all the answers, I mean I’m in real time experimenting as well with all this stuff. But that is fun to share and to learn and really practical tips and tricks. But also on a very fundamental conceptual level the fact that for the first time ever communication is no longer about push. You know, this whole online technology social media is about pull. And you can see that by the fact that it is about liking and following. So if I don’t like your brand, if I don’t follow your brand you are not on my attention. And that requires a whole different approach. It’s not about putting the image out there, the branding, sending the message repeating. But it is about making a true connection and I find that very interesting…

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: Social capital and the R.O.I. of Social Media

In November 20112 Gerrit Heijkoop visited EIBTM in Barcelona. Samuel Smith talked to him about trial on error on Social Media, building a social capital and the Return on Investment (R.O.I.) of Social media.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: All right, so, we’ve learned how to listen. We’ve learned how to share and give away our knowledge and not our gold, but then these other things that multiply back, our network, whatever. But what’s the third tip?

Gerrit Heijkoop: The third tip is to just start doing it and enjoy it.

Sam: Have fun.

Gerrit: Exactly. The stuff with technology is, remember how you learned how to ride a bike. Remember how you learned to play with Lego. It’s not because you read it in a book and then stepped on it, it’s because you started playing, fooling around with it in the backyard, fall off your bike, built something ugly with the Lego. Just by doing it, you got the hang of it. That’s with social media is, the same thing. There are more and more books, but you’re not going to learn it from the book. You need to start pushing buttons. You need to see what happens and experiment.

Sam: I agree with everything that you’ve said and I buy into the sharing and all of that. But for some of these folks out here, this could be a little “Kumbaya,” right? “Oh, I’m not into that.” Because we’re talking to event organizers or hoteliers or destinations, and they’re thinking, “how do I build my list?” “How do I put someone in the marketing funnel?” “How do I turn these people into revenue?” “How do I turn all this social media into cash?” Can you help me take it a step further? It’s not about what they would do different. But it’s how do they measure it, and how do they take this conversations and then put people into the marketing funnel, which then can become part of the sales funnel or sales channel. Do you have any strategies for that?

Gerrit: Yeah, certainly. The part I’m just describing is not about the list. Well, the list could be a result. The reason why I want to do business with your destination, with your hotel is first of all, because it’s a good product. That’s the basis of everything, right? But let’s say we all have good products. From there on, it’s about, because you’re fun to work with. You’re a good guy. You’re good to have in the Network. You’re a valuable person in my network. How it gets to the sales funnel? It starts with being there. That is “Kumbaya.” That is trusting the kosmos. That is believing in doing good, sharing, and creating a stronger network around you.

But then, at one day, you have a question. You throw it to the network. The network will start working for you. Or if you know that I’m a valuable person in your network, I got a hotel and I sell rooms, and you talk to someone here at the fair or somewhere, anywhere, somewhere back in the U.S., who is looking for a nice hotel in Amsterdam, where I happen to be in?

I’m going to be top of mind. Like, “Hey, wait a minute. You’re looking for a hotel in Amsterdam? Just talk to Gerrit.” Then, they go into the funnel.

Sam: If I were to summarize this, what I heard was two things from you. If you’re out there and you’re wondering, how do I translate all this into revenue? Rather than just being another element in the RFP process, you are differentiating yourself. You’re not only differentiating yourself with direct people in your circle, but with the other people who know you and appreciate you. You might have 600 friends. But your other friend might have 600 friends.

Gerrit: It’s the second degree network.

Sam: That’s where it creates power, because they say, “Oh, I know Gerrit. He’s a great person. He does these five things really well, and that’s where he excels. You should call him.” That’s where you create the value. That’s excellent advice for anyone who’s out there.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!

Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist