HCIBS on air: how to join the big conversation on Twitter

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. During the interview with Samuel Smith he describes some starter tips to help you join the big conversation on Twitter.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: I’ve been tweeting for a couple years now and I’ve sent over 6000 tweets. I forget what it was like that first time I sent that first tweet. Is your advice to send tweets? When should you do that first tweet? Do you listen in all the social networks the same way?

Gerrit Heijkoop: The starting on Twitter phase is a bit awkward. We’ve all been there. It’s like going into a bar, which is entirely empty. You’re the only one stepping in there and there’s no one there talking, and there’s no one there talking to, and there’s no one who listens to you. It’s an empty space and you’re there all alone, zero followers, zero following. What you should start with is, get some people in your virtual bar. You just start to follow people. First of all, you want to start to follow the people you already know. Because hey, it’s 2011, there are lots of people around you who are already on Twitter.

As I said, give Twitter your email addresses and it will tell you which of the folks that you know are already on Twitter. Start following them. That’s a nice base to start with. Because hey, these are your friends, anyway.

Then, you can take a look at people they follow or people they re tweet. Obviously, this person is saying something relevant, because they repeat his message. Or you can browse their lists.

For example, I have ordered the accounts I follow in all these kinds of lists. And I have a list that’s called Event Peeps. If you’re in the events industry, you could start with going to my profile, look at that list, and you’ll find all these people I’ve already collected, who are also in the events industry.

That’s where it starts, and then, you collect a nice set of people that you start to listen to, people you already know, and people who could be of interest, because they work in the same professional field.

Step two is, if you listen and you see questions, start answering them. In the Netherlands, we have a very, very famous or Twitter thing going on, it’s called #daretoask (#durftevragen). It’s actually a hashtag, it’s very famous.
It started with a few guys who noticed. Networking is very strong, there’s a lot of social capital around you, a lot of knowledge, a lot of connections. But your network cannot help you if you don’t ask what you need. If you don’t make explicit that you’re looking for a specific venue, or that you’re struggling with a specific challenge, or that you want more information or how to get started with hybrid events, if you don’t tweet that, people won’t be able to help you.

Sam Smith: You mean, they can’t read your mind digitally?

Gerrit: Exactly. Still, they cannot read your mind as they cannot in real life, they cannot online, either. I was brought up in a little farmer’s village, and I got a little farmer’s knowledge there. That says, you cannot harvest before you sow. If we go online freshly new and we start asking questions, there’s little chance that we get a lot of answers, because the people out there are not just there sitting ready to answer your questions.
You should start sowing by answering questions yourself, and that’s why there’s the connection with the listening. If you listen keenly on questions in your network, and you start to answer them, and that’s what I then call, as a parallel to the #daretoask, that’s what I call Dare to Give.

Then, you start creating value for your network, you start to become a valuable person in your network, and people are hardwired to repay you.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: how to get started on Social Media

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. For Samuel Smith he presented some helpful to tips for getting started on Social Media. Learn about listening, helping each other and #Daretoask.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSCRIPT:
Sam Smith: Now I live in the United States. I used to live in Europe, now I’m living in the United States. Networking is much different in the United States than it is in Europe. Help me understand. What can the folks at home do to get ready for a social networking mindset online? Is there kind of a three tips, or an easy thing that we can do, or is it going to be a hard evolution that we have to go through?

Gerrit Heijkoop: Well, it might be hard. But I think I can boil it down to three important tips.
If you say the objective is not to gather as much followers, or listeners, but the objectives, or the metric, that we’re trying to score on is conversations, then I think the first key to starting a conversation, a relevant conversation, is listening.

Sam: Yep.

Gerrit: That should be fairly easy. That should mean just go on these profiles. Get your profiles up. Don’t do anything. Just find the people who are on there that you already know. Throw your email addresses at it and Twitter will tell you who of your connections are on Twitter. Facebook does the same. LinkedIn does the same. Just start listening to what these people are talking about, what their topics are, what their issues are, what their questions are. Very easy.

Sam: Right. Real quick, though. Hold on, this listening thing. Let’s just be real clear for the folks at home because…
I’ve been tweeting for a couple years now and I’ve sent over 6000 tweets. I forget what it was like that first time I sent that first tweet. Is your advice to send tweets? When should you do that first tweet? Do you listen in all the social networks the same way?

Gerrit Heijkoop: The starting on Twitter phase is a bit awkward. [further transcript at Twitter video]

Step two is, if you listen and you see questions, start answering them. In the Netherlands, we have a very, very famous or Twitter thing going on, it’s called #daretoask (#durftevragen). It’s actually a hashtag, it’s very famous.
It started with a few guys who noticed. Networking is very strong, there’s a lot of social capital around you, a lot of knowledge, a lot of connections. But your network cannot help you if you don’t ask what you need. If you don’t make explicit that you’re looking for a specific venue, or that you’re struggling with a specific challenge, or that you want more information or how to get started with hybrid events, if you don’t tweet that, people won’t be able to help you.

Sam Smith: You mean, they can’t read your mind digitally?

Gerrit: Exactly. Still, they cannot read your mind as they cannot in real life, they cannot online, either. I was brought up in a little farmer’s village, and I got a little farmer’s knowledge there. That says, you cannot harvest before you sow. If we go online freshly new and we start asking questions, there’s little chance that we get a lot of answers, because the people out there are not just there sitting ready to answer your questions.
You should start sowing by answering questions yourself, and that’s why there’s the connection with the listening. If you listen keenly on questions in your network, and you start to answer them, and that’s what I then call, as a parallel to the #daretoask, that’s what I call Dare to Give.

Then, you start creating value for your network, you start to become a valuable person in your network, and people are hardwired to repay you.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

The power of Social Media for Events at #FRESH12, Copenhagen

Recorded at Fresh12 in Copenhagen, Denmark. For the Meeting Support Institute (MSI) with the kind support from Abbit Meeting Support.

See for more info about this conference (and more video’s with Gerrit!): http://www.thefreshconference.com

HCIBS on air: how Social Media affect our social networks

In November 2011 Gerrit Heijkoop visited EIBTM in Barcelona. For Samuel Smith he describes how Social Media affect our social networks and how we behave socially when we are online.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/32956202

TRANSSCRIPT:
Sam Smith: Tell the folks at home, what does it really take to be successful social networking? You know, before you get started, we’re all doing it, right? We’re Facebook ing, we’re Linkedin ing, we’re doing, is it crossing? Or X ing? We’re doing this. We’ve got everything going on, but how do we be successful? How do we have that right mindset?

Gerrit Heijkoop: Well, if you’re talking about the mindset already, we’re already on the right page. But let’s first get there. A lot of people ask questions about social media. How do I get started? What tools do I need to use? What skills do I need to have? Of course that is important, but I think the main point is the right attitude. To understand that, you have to make a difference between the media, and the social. I mean, the media nowadays is Facebook, Twitter, Linkedin. But within two years it might be other platforms. But, the technology might be quite the same.

You interact online in a social group. That social network, that’s where the power comes from. Because as we’re all professionals, as we’re all doing business or as we’re all people, we are very fond of social interaction, social connection, social communication.

In the first place, social networking is fun. It’s just fun to hang out with people. But from a business perspective, this can be very valuable, because it allows you to stay in touch with a lot more people than you would normally do. I think our opening speech, how you just introduced us, is a very great example. We’ve never met in person before, yet we have the feeling that we already know each other for two years.

Sam: Right.

Gerrit: That was never possible in the age before social media. I guess that is the most powerful impact that these media have. Now, how to be effective there is actually the same as how to be effective in offline social networking. Maybe I should start with a little example.

Sam: You mean, we should be drinking lots of champagne, and getting together and having a good time?

Gerrit: Exactly. Now, say we do that, and we’re going to do that tonight, right? Or at least tomorrow. Say we do that. We get into the bar this afternoon. We go, we both have a drink and I say, “By the way, did you know I have a great company and we sell this wonderful product? And, oh, by the way, this is great, and this is what we do. We’ve got this client, and by the way, this and that.” I keep rambling on like that for two and half hours. How would that make you feel? Exactly. You’d leave. That’s boring. That’s not how we socially behave. Yet, on the other hand, that’s what you see a lot of companies are doing on social media.

They think it’s just another channel. It’s marketing 1.0, where they need to tell on Facebook, need to tell on Linkedin, how great their company is, how great their product is, and all that stuff. That’s not what it’s about. It’s about conversation.

Sam: I agree exactly with what you’re saying. I love that you draw the analogy to how companies behave, because it seems like a lot of companies are pushing messages out into the channels.

Gerrit: That’s what they’ve been used to.

Sam: They might even be crossing the channels, so they’re using the same messages
in each channel, not really recognizing the differences in the audiences in those channels, and the behaviors in the channels.

END OF TRANSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/samueljsmith – Samuel Smith
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Samuel Smith at EIBTM Barcelona?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
beMatrix
Meeting Support Institute

soundtrack
“River Flow” by unknown artist