Dare to give: say something nice

A megaphone holster and an attached sign that read, “Say Something Nice.” The lectern was placed in public spaces around New York and then left alone. See what happens if New Yorkers are given the opportunity to amplify their voices to “say something nice.”

What are you waiting for? Say something nice!

HCIBS on air: the power of mobile studios

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. Together with Ruud Janssen he explores how events and conferences can benefit from mobile studios.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT

Ruud Janssen: So tell us because from the cameras, our viewers see quite a bit of what’s going on here, but where are we and what’s surrounding us that they don’t see because…

Gerrit Heijkoop: Yeah.

Ruud: That’s what they’re missing not being live, right?
Gerrit: Exactly. Exactly. Because you always see this very nice backdrop.
Ruud: Yeah.
Gerrit: And we must say, if you watch these videos a lot, you might have seen me and Ruud in this video shops a lot because we really like this video booth. This is a really…
Ruud: Ah so now we get the high angle…
Gerrit: Oh we get the…
Ruud: The apparatus.
Gerrit: As you can see, we are in the middle of the show floor in this nice little mobile studio supported by Abbit Meeting Support.
Ruud: And you’re taking a pan actually from the left hand side of the room all the way to your right hand side.
Gerrit: This is to our right side.
Ruud: And so you get to see what’s happening in the alleys and you see the buzz, right?
Gerrit: Yeah. Yeah.
Ruud: It’s like a bird’s eye view of the show.
Gerrit: Yeah. And the fun thing is if we now take this back to our audience, you’re now sitting at your laptop, at your office, at home, anywhere, looking at these guys sitting in the middle of a show floor.
Ruud: Yeah.
Gerrit: And what I like is, we all know that this content…you need to get…to capture content at the event, right? And this is such a nice moveable, ready to go setup to capture…I mean, now it’s us in here, which can be relevant or not, you decide. Like it, share it, if you do, but this can be your speakers.
Ruud: Yeah.
Gerrit: This can be your association opinion leaders, just making quick interviews, shareable, great content.
Ruud: So we’ve got 20/30 square meters, we’ve got…
Gerrit: Not even…
Ruud: Technicians…
Gerrit: Yeah, yeah.
Ruud: …that are streaming out the technology. We’ve got some lighting, but it provides a moment in the spotlight for those that you want to highlight at your events, right.
Gerrit: Exactly.
Ruud: Yeah. Allows you sponsorship to work with you. I think the format in itself has become almost now a point of meeting for a lot of people.
Gerrit: Yeah.
Ruud: At the tradeshow floor, right.
Gerrit: See you at the mobile studio, yeah.
Ruud: See you at the mobile studio.
Gerrit: Yeah, yeah.
Ruud: People may set up appointments, have conversations, sense what’s new, and this is the buzz corner to capture that and bottle it, correct?
Gerrit: Yeah, and this content will go online and be the buzz for the next event or for Fresh or for whatever we would be talking about. Yeah.
Ruud: Cool.

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

HCIBS on air: the adoption of Social Media for events and conferences

In May 2012 Gerrit Heijkoop visited IMEX Frankfurt as part of the IMEX Social Team. In this conversation with Ruud Janssen he explains how Social Media are becoming an integral part of events and conferences and why you should start on Twitter now.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist

[NL] Social media op evenementen: interview met Eventbranche.nl op Event12

“Het integreren van social media op evenementen. Eindelijk praktische toepasssingen! Een gesprek met Gerrit Heijkoop van de Social Media Helpdesk.”

Productie credits: Media Centrum Hilversum

HCIBS on air: opportunities and obstacles of hybrid events

In May 2012 Gerrit Heijkoop visited IMEX in Frankfurt as part of the IMEX Social Team. Ruud Janssen interviewed him about inspiring conferences and the evolution of hybrid events.

Your questions and comments are welcome!

Watch full length video at: http://vimeo.com/42823708

TRANSSCRIPT:
Ruud Janssen: What level of patience do meeting and event organizers need to have when they strategize that this is an important component of their communication? How much time should they give it in the user adoption of their group, for it to actually come to a purposeful business investment, backslash that the community starts getting built? How much time does that take, do you think?

Gerrit Heijkoop: I would say as a rule of thumb at least three rounds of your event or cycle. If you have an annual event, that’s three years. If you have a biannual, that’s six years, but you could do little stuff in between to improve that. If you have a monthly event it could be three months. It starts with what I call top management commitment, so as an organizer and as the executive level of an organizing committee or association, really standing behind this and adapting this and saying we are going to do this, we believe in this and we’ll lead the way.

Even while it’s only 5, or 10, or 15% of our audience participating. That could be like 10 tweets. You feel like, “Oh my God, is this paying off ever?” Now if you come to the second cycle, you obviously have the first 10 or 15 people who did it last time, and you have built up some evidence.

You have hopefully collected some cases, some nice stories about what happened last time. For example, for me personally, I was traveling here by train, I was tweeting in the train, obviously, to Roel Frissen, who was going by plane. We had a thing like, “Let’s race, who’s here earlier? Plane or train?”

Janssen: It’s like a Top Gear show or something, right?

Heijkoop: Exactly. It was like that. Then, two ladies who were in the train as well picked up, because they were both following us. We were like, “Oh you’re in the train as well. Let’s do a tweetup.” So we had this spontaneous tweet up in the train, in the bistro, I had a nice cup of coffee, and that worked out really well. I can’t tell you the end of the story yet, and I can’t tell you, well, I made so much business out of that, but these are the little seeds that make it grow. To go back to the cycle for the event organizer, so next event, you start celebrating the stuff that happened at the first event and that will make more people will catch on.

You need to grow that critical mass, and let’s be honest at this time the social media add ups are still a minority. It’s anywhere between 10 and 40% of your audience. That’s a minority

Janssen: But is the minority the movers and shakers, and those that are the innovators? Or is it the minority that’s just addicted to gadgets, technology and trying anything that’s new?

Heijkoop: Well, if you look at that curve, and obviously we all know the adoption curve is an S curve. Let’s say it took about five years to get to this either 10 or 30%. It’s not going to take another five years to gain the next 30. We all feel it.

Janssen: So now is the time.

Heijkoop: Now is the time to jump in.

Janssen: It’s not too late?

Heijkoop: It’s not too late at all, but within one or two years you will be at 60%. Then all of a sudden, if you’re not joining the conversation online, you are becoming the minority. You are missing out on stuff.

Janssen: You will be overwhelmed potentially,

END OF TRANSSCRIPT

Thank you for watching: Sharing is caring!
Let us know what you think via Twitter
http://twitter.com/ruudwjanssen – Ruud Janssen
http://twitter.com/gheijkoop – Gerrit Heijkoop

http://twitter.com/HCIBS – How Can I Be Social (HCIBS)

or join the conversation on Facebook: http://facebook.com/hcibs

Want to see more?

more videos from the interview with Ruud Janssen at IMEX Frankfurt?
or
more videos about the use of Social Media at conferences & events?

check http://www.HCIBS.TV

video credits:

production
ABBIT Meeting Support – http://www.abbit.eu

sponsors of video booth
LONDON & Partners
Meetings Review International
Meeting Support Institute

soundtrack
“River Flow” by unknown artist